Marketing Manager

Responsibilities

• Administrative* Track all marketing programs, including paid and organic social media, paid advertising, content development, media buying, public relations, and influencer marketing
• Coordinate video and photo asset strategies and development, including tracking needs, media asset management and managing outside creators
• Strong organizational and system building skills
• Marketing* Work closely with the Executive Director to ensure our brand and communications are consistent with local strategies and partner needs.
• Coordinate website and digital marketing editorial content and track and report on monthly and quarterly basis.
• Coordinate and advice agencies, designers or other creative partners
• Compile and use data to make strategic marketing decisions and willingness to experiment and adapt.
• Build and maintain a robust social paid and organic strategy and oversee daily social media management on multiple channels with an outside agency
• Oversee visitor guide creation, working collaboratively with an agency partner
• Public Relations* Oversee PR strategy and contracted firm

Requirements

• 5+ years of relevant marketing experience
• Experience with content, email marketing creation, distribution, and marketing optimization, combining creative thinking with data analysis
• An understanding of how brand, paid media, earned media, social media, public relations, influencer marketing, and related functions work together
• Prior experience in digital marketing and analytics, including familiarity with A/B testing, paid media, and evaluating marketing performance
• The ability to direct a robust marketing strategy to accomplish brand objectives
• Sound creative judgment and an ability to evaluate creative work
• Strong brand, creative, storytelling, writing, and editing skills
• Ability to establish and maintain systems and processes
• Proven strength in communication and relationship-building skills when working with partners, vendors, staff, and community stakeholders
• Ability to work effectively and have fun in a small team environment

Preferred

• Hospitality, tourism, community-facing, consumer packaged goods (CPG), agency, or other transferable experience may be relevant
• Experience in a combination of agency and client-side environments is desirable