Beauty Marketing Intern
Lewoint
Kent County, MI (Remote)
$24/hr - $25/hrIn-houseInternshipIntern/new grad
7 hrs ago
Marketing Manager
Richmond, VA (Hybrid)
$70K/yr – $80K/yrMid Level
Posted 5 days ago
Job Summary
Own and manage day-to-day marketing campaigns for the assigned program across paid media, SEM/SEO, email automation, and landing pages, coordinate timelines and assets, and report on performance.
- Collaborate with design, content, and web teams to ensure on-brand, conversion-focused materials.
- Support enrollment goals by coordinating with enrollment, admissions, and student success partners.
Job Description
Responsibilities
- Build and manage day-to-day marketing campaigns for the assigned program across paid media, SEM/SEO, email automation, and landing pages, in alignment with strategy set by the Senior Marketing Manager.
- Coordinate campaign timelines, creative requests, and channel scheduling to ensure on-time, on-budget execution.
- Manage day-to-day vendor and platform relationships (ad platforms, email tools, landing page builders) for assigned programs.
- Develop and coordinate marketing content and creative assets for the assigned program — email copy, ad copy, landing page content, and campaign collateral — for assigned programs.
- Partner with design, web, and content teams to ensure marketing materials are accurate, on-brand, and optimized for conversion.
- Maintain content calendars and ensure consistent messaging across channels for assigned programs.
- Serve as the day-to-day marketing point of contact for assigned academic program stakeholders, keeping them informed on campaign status and performance.
- Support the Senior Marketing Manager in gathering program input, priorities, and enrollment goals to inform campaign planning.
- Collaborate with enrollment, admissions, and student success teams to ensure marketing execution supports the full prospective-student journey.
- Track and report on campaign performance across channels for assigned programs, flagging issues and opportunities to the Senior Marketing Manager.
Requirements
- Bachelor’s degree in Communications, Marketing, Journalism, Business, or related field.
- Significant and progressive experience in marketing, digital advertising, or campaign management.
- Experience supporting marketing or lead-generation campaigns in a lead-generation-driven environment.
- Hands-on experience with digital marketing channels, including paid media, SEM/SEO, email automation, or landing page tools.
- Strong organizational skills and experience coordinating with cross-functional teams, including content, design, and web teams.
- Demonstrated ability to work in and foster an environment of respect, professionalism, and civility with a population of faculty, staff, and students from all backgrounds and experiences, or a commitment to do so as a faculty member at VCU.
Preferred
- Master’s degree in a related field.
- Experience supporting online or adult learner recruitment marketing.
- Familiarity with marketing automation platforms and CRM systems.
- Experience in higher education or enrollment marketing environments.
Benefits
- All full-time university staff are eligible for VCU’s robust benefits package that includes comprehensive health benefits, paid annual and holiday leave, generous tuition benefits, retirement planning and savings options, tax-deferred annuity and cash match programs, employee discounts, well-being resources, abundant opportunities for career development and advancement, and more.
Virginia Commonwealth University
We’re Virginia Commonwealth University — the university FOR Virginia. You will see an incredible mix of attitudes, styles and stories. Inclusion is our heartbeat and it drives us to tackle difficult challenges others can’t or won’t. We do things differently here, because we know that different works. We're proud of our rankings, but they don't define us. Rankings don’t change lives, we do.VCU’s unequaled combination of excellence, diversity, research and creativity makes success possible for every one of our 300,000+ RAMily members. And that makes us one of the most innovative universities in the U.S.We are Richmond's largest employer. And we prove every day that when you come to VCU, you can become anything. As one of Virginia’s top three research institutions, every student has the chance to participate in activities that result in breakthrough work. Our sponsored research has increased 71% since 2018, to $464.6 million. And our discoveries have led to thousands of patents and successful student startups. In addition, our VCU Health System is dedicated to ending health care disparities. We are Richmond's top hospital and serve as a renowned training facility for future health care leaders. All students receive unique benefits to improve their quality of life, and to make a difference by helping others. Every step moves society closer to the next life-changing solution. Our graduates are trained to make an impact in the world, and they carry that responsibility wherever they go. We reject traditional thinking and champion the unconventional, setting standards that others follow. We give our students the freedom to rewrite the rule books and the skills to disrupt expectations. We’re pursuing a future that’s built by us. A future that improves learning and health for ALL.Learn more at: linkin.bio/vcu
Salaries
Posted range
$70K/yr – $80K/yr
Taken straight from the job posting.
The middle of this range ($75K) is 15% below the median base salary for Marketing Manager roles in the United States ($88K).
Marketing Manager median pay in the United States
Most pay falls between $75K and $105K. Based on 1,210 salaries.
Links
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