Marketing Manager

Responsibilities

• Develops and executes comprehensive marketing plans for new and existing View Homes communities.
• Plans, manages, and optimizes campaigns across digital, print, social media, email, signage, and events.
• Ensures marketing strategies align with sales goals, market conditions, and buyer demographics.
• Manages digital marketing efforts, including paid search, paid social, SEO, website content, and email campaigns.
• Oversees online listings, community websites, and lead routing platforms (e.g., CRM, MLS, Zillow, Realtor.com).
• Analyzes lead performance and conversion metrics to improve traffic and sales outcomes.
• Maintains and protects the View Homes brand across all markets and marketing materials.
• Ensures consistent messaging, visual standards, and tone across all customer touchpoints.
• Collaborates with creative partners, agencies, and vendors to produce high-quality marketing assets.

Requirements

• Bachelor's Degree in Marketing, Business, Communications, or a related field. (Required)
• 5+ years of marketing experience, preferably in homebuilding, real estate, construction, or a related industry. (Required)
• Strong understanding of digital marketing, lead generation, and analytics. (Required)
• Demonstrated ability to work in a team environment with the ability to establish strong working relationships with superiors and peers. (Required)
• Proven ability to manage multiple projects simultaneously in a fast-paced environment. (Required)
• Excellent communication, organizational, and project management skills. (Required)
• Must be able to pass a drug, background screen, and motor vehicle record check.

Preferred

• Experience marketing residential communities or large-ticket consumer products.
• Familiarity with CRM systems, marketing automation tools, and real estate listing platforms.
• Event marketing and new community launch experience.
• Proficient in Photoshop or other graphic design/manipulation software is highly desirable.

Benefits

• A comprehensive benefits package, including paid time off, medical, dental, life and disability insurance, HSA/FSA accounts, retirement, rewards programs, and so much more!
• You must be able to pass a drug, background screen, and motor vehicle record check (if one is required per the position).