Marketing Manager

Responsibilities

• Develops and executes comprehensive marketing plans for new and existing View Homes communities.
• Plans, manages, and optimizes campaigns across digital, print, social media, email, signage, and events.
• Supports new community launches, model openings, and grand opening events.
• Ensures marketing strategies align with sales goals, market conditions, and buyer demographics.
• Manages digital marketing efforts, including paid search, paid social, SEO, website content, and email campaigns.
• Oversees online listings, community websites, and lead routing platforms (e.g., CRM, MLS, Zillow, Realtor.com).
• Analyzes lead performance and conversion metrics to improve traffic and sales outcomes.
• Maintains and protects the View Homes brand across all markets and marketing materials.
• Ensures consistent messaging, visual standards, and tone across all customer touchpoints.
• Collaborates with creative partners, agencies, and vendors to produce high-quality marketing assets.

Requirements

• Bachelor's Degree in Marketing, Business, Communications, or a related field. required.
• A minimum of 5 years progressive marketing experience, preferably in homebuilding, real estate, construction, or a related industry required.
• Strong understanding of digital marketing, lead generation, and analytics required.
• Demonstrated ability to work in a team environment with the ability to establish strong working relationships with superiors and peers required.
• Proven ability to manage multiple projects simultaneously in a fast-paced environment required.
• Excellent communication, organizational, and project management skills required.
• Proficient in standard office software such as MS Word, MS Excel, PowerPoint, Email programs, and internet browsers.

Preferred

• Experience marketing residential communities or large-ticket consumer products preferred.
• Familiarity with CRM systems, marketing automation tools, and real estate listing platforms preferred.
• Event marketing and new community launch experience preferred.
• Experience with Photoshop or other graphic design/manipulation software is highly desirable.

Benefits

• A competitive salary is only one part of your total rewards. We also offer a comprehensive benefits package, including paid time off, medical, dental, life and disability insurance, HSA/FSA accounts, retirement, rewards programs, and so much more!
• The Company and its affiliates provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.