Marketing Manager

New York City, NY (On-site)

$75K/yr – $85K/yrMid LevelFull time

Posted 10 hrs ago

Job Summary

Own and drive the Munro brand launch and ongoing brand marketing initiatives, translating strategy into actionable plans and coordinating cross‑functional campaigns.

  • Lead brand launch and campaigns
  • Coordinate cross‑functional execution
  • Manage retailer partnerships and events

Job Description

Responsibilities

  • Lead execution of the Munro brand launch and ongoing brand marketing initiatives
  • Assist in developing seasonal campaign strategies across multiple brands
  • Translate strategic direction into actionable marketing plans and creative briefs
  • Coordinate campaign execution across creative, PR, digital, social and Shared Services teams
  • Ensure brand storytelling, visual consistency and messaging remain aligned across all consumer touchpoints
  • Manage campaign timelines, deliverables and launch schedules from concept through execution
  • Support integrated marketing initiatives across wholesale, retail, digital and e-commerce channels
  • Serve as day-to-day marketing contact for key wholesale partners including Nordstrom, Costco, QVC, DSW, Von Maur and others
  • Manage multiple annual Nordstrom marketing programs, in-store events, trunk shows and customer-facing activations
  • Coordinate retailer-sponsored advertising campaigns and promotional initiatives
Vida Shoes International logo

Vida Shoes International

Since 1973, Vida Shoes International has been committed to becoming a global leader in the footwear industry. We are dedicated to designing, producing and marketing quality branded footwear using our expansive international resources. Our wealth of knowledge stems from the diversity of brands and successful products we have produced year after year.

Founded in 1973
New York, New York, USA
186 employees (57 in marketing)

Salaries

Posted range

$75K/yr – $85K/yr

Taken straight from the job posting.

See all Vida Shoes International salaries

Marketing Team

Marketing Team Size
29 (16% of company)
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
2.7K
Traffic Source Mix
Search
11.6%
Direct
25.1%
Referral
52.5%
Social
9.4%
Paid
1.2%

Headcount Trend

Current headcount: ~186
Vida Shoes International logo

Marketing Manager

Vida Shoes International · New York City, NY · On-site