Marketing Manager US/Canada

Responsibilities

• Develop a deep understanding of customer markets, needs, buying behavior, and decision drivers through customer research, market analysis, testing, and ongoing feedback.
• Develop and implement go-to-market (GTM) approaches based on customer subsets, priority markets, product families, and solution offerings.
• Develop and deploy strategic, integrated marketing campaigns aligned with GTM objectives and designed to move customers and prospects through the customer journey.
• Create relevant messaging, positioning, content, and campaign experiences tailored to priority customer segments and stages of the funnel and coordinate with agency partners on needs.
• Partner closely with Sales and other cross-functional regional and global stakeholders to align campaign priorities, lead management, market activity, commercial objectives, and marketing outcomes.
• Continuously optimize campaign deployments using quantitative analytics and qualitative feedback from Sales and customers.
• Monitor marketing performance by market and by product family/line, identify gaps or growth opportunities, and adjust activity accordingly.
• Drive programs that support new customer acquisition, cross-sell, and upsell opportunities.
• Maintain appropriate campaign activity and market coverage across priority markets while balancing resources against expected business impact.
• Coordinate with the Tradeshow Specialist to plan and execute trade show, customer event, or regional marketing promotional materials.

Requirements

• Bachelor's degree in marketing, Business, Communications, or a related field, or 5+ years of equivalent relevant experience.
• Experience developing and executing B2B marketing, demand-generation, product marketing, or integrated campaign programs.
• Demonstrated ability to translate customer and market insight into segmentation, messaging, go-to-domain plans, and campaigns.
• Experience using marketing and sales data to evaluate funnel performance and optimize campaign effectiveness.
• Strong written and verbal communication skills, with the ability to collaborate effectively across Sales and other business functions.
• Ability to manage multiple priorities and campaigns with strong attention to execution, measurement, and continuous improvement.
• LANGUAGE SKILLS: Demonstrates excellent oral and written communication skills in the English language.
• Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
• Effective in gathering and analyzing disparate data elements as well as presenting information and responding to inquiries from groups of managers, customers, the general public and global colleagues.
• To perform this job successfully, an individual should have expert knowledge of Microsoft Office 365.

Preferred

• Experience marketing technical, industrial, engineered, or solution-based products in a B2B environment.
• Familiarity with CRM, marketing automation, web analytics, digital advertising, and campaign measurement platforms.
• Experience supporting multiple customer segments, markets, or product families through differentiated marketing programs.

Benefits

• comprehensive benefits package including Medical, Vision, Dental, Paid Time Off, Paid Holidays, 401(k), HSA/FSA, Life Insurance, and more!