Marketing Manager US, Vibram FiveFingers

Responsibilities

• Serve as the primary voice of the Americas market, bringing deep knowledge of U.S. consumer trends, sport, wellness, and cultural dynamics to inform the global marketing strategy.
• Identify emerging opportunities and advocate for the needs, priorities, and nuances of the U.S. market within global planning and decision-making processes.
• Translate global brand and marketing strategies into impactful, locally relevant initiatives that resonate with American consumers.
• Balance both U.S. and global priorities, ensuring strong alignment while championing the perspective of the American market across the broader Vibram FiveFingers organization.
• Act as the eyes and ears of Vibram FiveFingers within the U.S. market, maintaining a strong understanding of developments across running, training, wellness, outdoor recreation, design, and culture.
• Monitor and evaluate emerging consumer behaviors, communities, athletes, creators, brands, and cultural movements that present opportunities for brand engagement.
• Provide informed recommendations on where and how the brand should participate, ensuring alignment with business objectives and brand values.
• Transform market and cultural insights into actionable marketing strategies and opportunities for both U.S. and global teams.
• Build and maintain a robust network across the Boston sport, wellness, creative, and cultural ecosystems.
• Develop and execute integrated marketing programs that increase brand awareness, relevance, and consumer affinity for Vibram FiveFingers.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent combination of education and experience.
• Minimum of 5 years of experience in marketing, brand management, communications, or a related discipline.
• Experience within the sport, wellness, footwear, outdoor, fitness, lifestyle, or consumer brand industries preferred.
• Strong understanding of the U.S. consumer landscape, including cultural trends, purchasing behaviors, and emerging market dynamics.
• Demonstrated passion for and knowledge of evolving trends across sport, wellness, movement, fitness, and culture.
• Proven experience developing and executing integrated marketing initiatives, including events, partnerships, community programs, and brand activations.
• Exceptional relationship-building and networking skills, with the ability to establish authentic connections across diverse audiences and stakeholder groups.
• Established network within sport, wellness, creative, cultural, or lifestyle communities, or the ability to quickly build and cultivate meaningful industry relationships.
• Experience managing agencies, strategic partners, vendors, and other external stakeholders to successfully deliver marketing objectives.
• Proven ability to lead, mentor, and develop team members while fostering a collaborative and high-performing environment.