Marketing Manager

Responsibilities

• Executes integrated campaigns across paid, owned, earned, email, digital, and partner channels to drive enrollment, engagement, and brand visibility across UCPro’s portfolio of professional and executive education programs.
• Builds and maintains campaign calendars and timelines for program launches and ongoing recruitment efforts.
• Supports audience segmentation and targeted outreach to prospective learners, alumni, executives, and employers.
• Develops marketing content across email, web, digital ads, newsletters, blogs, video, webinars, and social media.
• Collaborates with academic and program teams to translate complex ideas into compelling, audience-centered messaging.
• Ensures messaging consistency and brand alignment across communications materials.
• Supports digital marketing across email, CRM, paid media, web, and social platforms.
• Helps build alumni engagement, learner referral, and lifelong-learning communications strategies.
• Coordinates webinars and virtual events that keep learners engaged and coming back.
• Creates or coordinates short-form video and multimedia storytelling to boost awareness.

Requirements

• Education: Minimum requirements include a college or university degree in related field.
• Work Experience: Minimum requirements include knowledge and skills developed through 2-5 years of work experience in a related job discipline.
• Certifications: ---

Preferred

• Master’s degree.
• Background in higher education, executive education, lifelong learning, or mission-driven organizations.
• Supporting integrated digital marketing campaigns and audience engagement strategies.
• Familiarity with email marketing, CRM systems, marketing automation platforms, and analytics tools.
• Creating digital content across formats, including email, video, web, and social media.
• Familiarity with AI-enabled content tools and emerging marketing technologies.
• Managing multiple priorities and cross-functional projects.
• Strong writing, editing, and storytelling skills.
• Strong digital marketing and content development capabilities.
• Manage multiple projects and deadlines in a fast-paced environment.

Benefits

• The University of Chicago offers a wide range of benefits programs and resources for eligible employees, including health, retirement, and paid time off. Information about the benefit offerings can be found in the Benefits Guidebook.