Responsibilities

• Manages marketing activities associated with products and services, including market planning (prioritizing market segments and developing marketing plans for key products/services), market development (creating markets, via advertising, direct marketing, telemarketing, product/service promotions, and public relations) and market measurement (determine the success or failure of plans and promotions).
• Monitors marketing activity and develops measurement tools to track results of marketing activity and makes recommendations regarding the success or failure of plans and promotions.
• Manages ongoing marketing activities associated with access and information management to maintain and keep current product and service information located in consumer and physician oriented publications.
• Develops and monitors project and /or service line budget to assure estimates and actual expenses reconcile.
• Assists in developing annual budget for assigned marketing areas.
• Coordinates all service line and/or target marketing monthly meetings to review work in progress, identifies new services or marketing opportunities and reviews volume, service or image benchmarks with operational units.
• Stays up to date on competitive threats, marketing trends and regional and national marketing programs related to assigned marketing area.
• Primary Focus: Brand operations and governance. Oversees university brand operations, approval processes and physical brand assets to ensure consistent application of the UAB brand across campus and affiliated locations.
• Additional Responsibilities:
• - Manages the university's campus banner and environmental branding program, including coordination with Facilities, Parking Transportation, UAB Health System and external vendors.

Requirements

• Bachelor's degree in Advertising, Marketing, Public Relations or a related field.
• Five (5) years of related experience required.
• Work experience may NOT substitute for education requirement.

Preferred

• Detail-oriented, technology-forward and collaborative professional with excellent project management skills, sound judgment and the ability to balance customer service with brand stewardship.