Marketing Manager

Responsibilities

• Develops and executes integrated marketing strategies that align with organizational objectives, drive brand growth, and support business development across all channels. Leads creative direction and content strategy across platforms, including social media, ensuring alignment with brand voice and marketing goals. Champions the brand vision and maintains consistency across all internal and external touchpoints. Oversees the visitor website experience to ensure it is engaging, user-friendly, and aligned with brand and business objectives.
• Leads the end-to-end development and optimization of data-driven, multi-channel campaigns designed to accelerate membership growth, product adoption, and customer lifetime value. Establishes clear campaign KPIs and measurement frameworks, applying insights proactively to refine tactics, improve ROI, and foster continuous learning.
• Partners with product, channel, lending, member services, and other internal teams, as well as community development stakeholders, to build integrated marketing plans that drive aligned results. Builds and maintains strategic relationships with external agencies, vendors, and industry influencers to amplify reach and impact.
• Monitors competitive trends, member preferences, and emerging technologies to proactively identify whitespace and growth opportunities. Translates insights into actionable strategies that differentiate the brand in a crowded marketplace, inspire breakthrough experiences, and maintain a strong market position. Leverages market research and competitive analysis to uncover emerging trends, evolving member needs, and strategic growth opportunities.

Requirements

• Bachelor’s degree in marketing, Business Administration, Communications, or a related field) or equivalent work experience required.
• 7 years of progressive experience in marketing leadership roles, with a proven track record of developing and executing successful marketing strategies that drive business growth.
• Proficiency in modern marketing technologies and platforms, including but not limited to marketing automation tools (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), digital advertising platforms (e.g., Google Ads, Meta), and analytics tools (e.g., Google Analytics, Tableau).
• 2+ years of supervisory experience required.

Preferred

• Certifications in marketing strategy, digital marketing, or analytics (e.g., AMA PCM, HubSpot, Google Ads/Analytics, Salesforce Marketing Cloud) preferred

Benefits

• Medical + Dental + Vision
• Flexible Spending Accounts + HSA
• Employees accrue up to 20 days of Paid Time Off (PTO) during their first twelve months of employment
• Unitus recognizes 12 paid holidays per year
• 401(k) Retirement Savings
• Annual Incentives (*eligibility dependent)
• Employee Assistance Plan
• Tuition Reimbursement
• Student Loan Debt Repayment
• Transit & Parking benefits