Responsibilities

• Lead Marketing Strategy & Client Campaigns
• Develop and implement integrated marketing strategies that align with client goals and market trends across digital, social, SEO, PR, and email channels.
• Work closely with the Client Experience team to ensure seamless, high-impact campaigns that align with the broader marketing vision and client objectives.
• Guide creative direction for campaigns, ensuring content, messaging, and delivery are in sync with the client’s brand identity.
• Provide strategic insights and recommendations to clients, proactively identifying opportunities for growth and optimizing performance.
• Client Communication & Strategic Direction
• Serve as the primary marketing strategist and point of contact for clients, ensuring alignment of marketing initiatives with their long-term goals.
• Lead strategic discussions with clients, translating their needs into actionable marketing plans and adjusting strategies as needed based on performance data and market shifts.
• Maintain proactive, transparent communication with clients to foster strong relationships and ensure expectations are met.
• Creative Vision & Cross-Team Collaboration
• Oversee the execution of marketing campaigns, ensuring that all content — from social media to email marketing — is consistent with strategy and optimized for client goals.
• Lead brainstorming sessions, encouraging innovative and strategic ideas that elevate the client’s presence and performance in the market.
• Work with internal teams (PR, video, content) to ensure all marketing efforts are integrated and aligned with the overall campaign strategy.
• Performance Tracking & Data-Driven Strategy
• Monitor the performance of campaigns and initiatives, using data and insights to guide strategy adjustments and optimize for maximum impact.
• Foster a culture of data-driven decision-making within the marketing team to continuously improve campaign effectiveness and client outcomes.
• Provide regular, actionable reporting to clients, highlighting key insights and recommendations for further optimization.

Requirements

• 5+ years of marketing experience, with a focus on integrated strategy development and client management.
• Proven ability to lead marketing teams, craft comprehensive strategies, and deliver measurable results across multiple channels.
• Strong understanding of marketing analytics, social media, SEO, PR, and digital advertising.
• Excellent communication skills, with the ability to engage clients, offer strategic recommendations, and drive campaign success.
• Creative problem solver, able to pivot and adjust strategies based on data and client feedback.
• Strong organizational skills, with the ability to manage multiple projects and priorities in a fast-paced environment.

Benefits

• Collaborative, strategy-first agency environment.
• Opportunity to grow into senior-level account leadership.
• Hybrid work flexibility.
• 16 paid holidays annually.
• Unlimited PTO.
• Full health benefits.
• 401(k) with up to 3% company match.