Responsibilities

• Own weekly marketing performance reporting, including lead volume, qualified opportunities, cost per lead, and channel-level performance
• Manage marketing budget performance by identifying where spend should be scaled, reduced, paused, or reallocated
• Review TV commercial performance, spot placement, creative rotation, and vendor reporting to ensure commercials are reaching the right audience at the right time
• Hold PPC, SEO, direct mail, TV, paid social, and website vendors accountable to weekly targets, reporting standards, and corrective action plans
• Oversee direct mail execution, list management, vendor coordination, split testing, and campaign tracking
• Coordinate content creation, testimonials, reviews, social media activity, website updates, and brand assets
• Research and propose new strategic ideas or shifts to maximize return on investment
• Develop, create, and coordinate short- and long-form content across social media, YouTube, websites, and paid marketing channels
• Partner with the internal team to evaluate marketing quality and improve conversion feedback loops
• Use AI tools and marketing technology to improve reporting speed, campaign analysis, content workflow, and operational efficiency

Requirements

• Experience managing multi-channel lead generation campaigns
• Strong data literacy with the ability to interpret dashboards, identify patterns, and make math-driven decisions
• Proven ability to hold external vendors or agencies accountable to KPIs and performance expectations
• Experience creating and coordinating marketing content, campaigns, and brand execution
• Ability to communicate directly, make decisions quickly, and operate with accountability in a performance-driven environment

Preferred

• Experience in real estate, home services, direct response, or other high-urgency lead generation environments preferred
• Comfortable using AI tools such as ChatGPT or Claude to improve workflow efficiency

Benefits

• Medical, dental, and vision insurance
• Paid holidays and vacation
• Retirement plan with a company contribution match