Responsibilities

• Create and execute strategic marketing plans and tactics to drive visitation, both tours and special events/programming, and revenue-producing offerings including on-site F&B and retail sales, as well as Monticello’s Jefferson Vineyards.
• Develop and oversee digital advertising campaigns (ad sets, messaging, landing pages) and serve as an agency liaison. Work with agency, website team, and ticketing team to track advertising campaign and landing page performance with an eye toward optimization and continuous improvement.
• Write, edit, and proof emails in support of email marketing campaigns to drive visitation and raise awareness of Foundation research, discoveries, events, programming, announcements, and more.
• Serve as the department’s primary liaison with the organization’s F&B/site rental vendor, ensuring clarity around needs, challenges, and deadlines for both the department and the vendor.
• Manage and update department-level marketing content calendar. Contribute to organizational futures calendar.
• Work with Digital Content Producer to develop photography and videography strategies and tactics that support key messaging and brand positioning. Art direct brand photoshoots, as needed.
• Work with Director of Marketing & Communications to ensure best use of budgeted funds, ensuring efficient allocation of resources and tracking ROI for campaigns.
• Monitor and analyze the effectiveness of marketing activities using metrics and KPIs. Provide regular reports and recommendations for improvement. Use performance insights to refine marketing strategies and improve outreach.
• Supervise, train, and evaluate direct reports. Provide thoughtful, consistent feedback, both routinely and in written job performance appraisals, with an eye toward both Foundation goals and individual career growth.
• Foster a collaborative and creative work environment that encourages innovation and improvement.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration; or equivalent experience which demonstrates required knowledge, skills and abilities.
• Minimum of 4-6 years of experience in marketing. Prior management experience required. Preference for experience with nonprofit, museum, or cultural institution marketing.
• Strong understanding of marketing principles and best practices, including digital advertising, email marketing, social media.
• General management skills including people management, budget management, and project/program management.
• Excellent written and verbal communication skills, with the ability to create compelling content and engage diverse audiences.
• Ability to work both independently and in a team environment.

Preferred

• Preference for experience with nonprofit, museum, or cultural institution marketing.

Benefits

• Excellent benefits package (including medical, dental, vision, 401(k) retirement savings plan plus 6% match, life insurance, and more!).
• Fitness club membership discount.
• Discount in the Monticello Café, gift shop, and Monticello online catalog.
• Employee Assistance Program (EAP) – free for employee and dependents.
• $500 employee referral bonus.
• Exciting quarterly social events for all employees.