Responsibilities

• Manage online presence with emphasis on unique branded content for hotel websites and third party sites
• Work with hotels and agencies to optimize sites using current SEO best practices
• Direct or assist in all digital marketing areas including website development and online marketing
• Conduct and track ongoing email marketing campaigns for hotel business units
• Utilize agency, brand, and Google Analytics reporting to drive content and marketing decisions
• Recommend new reporting as technology or CMS changes require
• Oversee hotel social media champions and agencies on Facebook, Twitter, Instagram, and others
• Manage social accounts across Facebook, Twitter, YouTube and Instagram ensuring brand identity consistency
• Manage promotional packages/campaigns including creative requests, communication plans, and marketing recap
• Monitor trends, online media, and brand reputation, ensuring timely responses to online reviews

Requirements

• A four year college degree or equivalent education/experience
• Minimum 2-4 years in a marketing position; hospitality experience preferred
• Strong interpersonal, verbal and written communication skills
• Excellent reading/comprehension for contracts and proposals
• Ability to negotiate effectively
• Excellent attention to detail and multi-tasking skills
• Professional appearance and manner
• Computer literacy, specifically MS Word for Windows
• Effective at communication across levels; multi-tasking; time management
• The physical demands include occasional standing and lifting up to 25 lbs

Benefits

• Unlimited paid time off
• Medical insurance with employer covering up to 70% of premiums
• Dental and vision insurance with employer contribution
• 401(k) with employer match
• Health Savings Account or Flexible Spending Account options
• Company-paid Basic Life and AD&D insurance, with option for additional coverage
• Pet Insurance, Accidental Insurance, Critical Insurance and Hospital Indemnity Insurance
• Company-paid short-term disability
• WINFertility guidance for Sage plan enrollees
• Tuition Reimbursement up to $2,000 per year