Marketing Manager

Responsibilities

• Design, execute, and optimize email campaigns in Zoho Marketing Automation, targeting bursars, financial aid, student financial services, owners, enrollment, and other stakeholders
• Manage social campaigns across LinkedIn, where our institutional audience lives, plus Facebook and other relevant platforms
• Own the content calendar across email and social
• Draft and edit marketing copy for campaigns, newsletters, and communications
• Create visual materials including graphics, infographics, presentations, and promotional collateral
• Lead ongoing implementation of our rebranding initiative, collaborating with business development, client success, and leadership on direction while owning execution
• Maintain brand consistency across every channel
• Conduct competitive analysis and market research to identify positioning opportunities
• Create marketing materials that support business development across both our New York and California teams, aligned with sales objectives to drive qualified inbound leads
• Coordinate trade show presence, conference participation, webinars, and presentations

Requirements

• 3 to 5 years of B2B marketing experience
• Hands-on ownership of email campaigns from build through reporting. Zoho Marketing Automation preferred, but HubSpot, Klaviyo, Mailchimp, Pardot, Constant Contact, and Salesforce Marketing Cloud all transfer
• Writing that holds up with a professional audience. You will be writing to college administrators, not consumers
• Design skills in Canva, InDesign, PowerPoint, or similar. You should be able to turn a rough idea into finished collateral on your own, whether that’s a one-pager, a deck, or a social graphic

Preferred

• A background in higher education, edtech, fintech, or B2B SaaS
• Zoho CRM and website content management
• Zoho CRM and website content management

Benefits

• Health insurance with 70 percent of the premium employer-paid, roughly $12,000 in annual value
• 401(k) with company matching
• Job-related tuition reimbursement and professional development support
• Monthly cell phone, internet, and wellness allowances
• Paid time off and company holidays