Responsibilities

• Manage and maintain all company social media accounts (Facebook, Instagram, LinkedIn, TikTok, etc).
• Develop and maintain a monthly content calendar.
• Create engaging posts, reels, stories, and videos.
• Respond to comments and messages when appropriate.
• Monitor social media performance and recommend improvements to increase engagement and brand awareness.
• Design digital and print advertisements.
• Create flyers, brochures, banners, signage, catalogs, and promotional materials.
• Develop marketing campaigns to promote products, sales, and company initiatives.
• Ensure all marketing materials align with company branding.
• Announce new products, product updates, pricing changes, promotions, and company news.

Requirements

• Experience in marketing, communications, graphic design, or a related field preferred.
• Proficiency with design software such as Canva, Adobe Creative Suite, or similar.
• Experience managing business social media accounts.
• Strong photography and basic video editing skills.
• Excellent written and verbal communication skills.
• Strong organizational and project management abilities.
• Ability to manage multiple projects and meet deadlines.
• Creative mindset with attention to detail.
• Physical Requirements - Ability to move throughout the facility and occasionally lift up to 25 pounds.
• Occasional travel to customer sites, events, or trade shows may be required.

Preferred

• Knowledge of social media advertising.
• Experience with email marketing platforms.
• Basic website editing experience (WordPress or similar CMS).
• Familiarity with analytics tools such as Meta Business Suite and Google Analytics.