Responsibilities

• Creates and deploys emails for Terrain subscribers following content marketing and newsletter best practices
• Manages Terrain’s database containing contact details within regulatory compliance for a financial institution operating in California and other U.S. states
• Amplifies and repurposes Terrain content to reach more employees and customers in their preferred media consumption formats and channels
• Leads the social media strategy for Terrain’s channels and maintain Terrain’s social media playbook
• Assists Terrain analysts with their use of social media as part of the overall social media engagement strategy.
• Works with Terrain’s Editor and Graphic Designer on the daily management of Terrain’s social media channels
• Collaborates with the digital marketing teams of Terrain’s Farm Credit association partners, so Terrain can support their paid search, paid social and other digital advertising strategies with right-fit content
• Develops and maintains dashboards to enhance visibility into Terrain’s full reach and business impact across multiple Farm Credit entities
• Assists Terrain’s Graphic Designer with adding new content to website, as needed

Requirements

• At least 5 years relevant experience in digital marketing, marketing or related field – ideally in the financial services or agricultural industry – with a bachelor’s degree
• Proficient with Hubspot or similar marketing automation platform
• Proficient with web analytics tools (Google Analytics, Power BI)
• Experience with Content Management Systems (WordPress)
• Experience managing CRMs, email lists, or other contact profiles in a database
• Experience managing paid and organic social media campaigns and/or channels using social media management platforms, such as Brandwatch, Hootsuite, Sprout Social, etc.
• Knowledge of social media usage among niche agricultural audiences or experience performing market research related to the usage of digital channels and platforms
• Familiar with CCPA law and regulations
• Marketing budget and campaign management skills
• Strong analytical skills and attention to detail

Benefits

• Commitment to agriculture and the communities we serve
• Family friendly work environment
• Investment in employee development
• Medical, Dental and Vision coverage
• Outstanding 401k – automatic 3% employer contribution, plus match up to 6%
• Generous Paid Time Off (Vacation accrued at 21 days annually, Sick Days accrued at 15 days annually, 12 paid holidays, plus 16 hours of volunteer time)
• Competitive Incentive Compensation Plan
• Disability & Life Insurance
• Employee mental, physical, and financial wellness programs
• The position is bonus eligible based on association and personal performance