Marketing Manager – Temporary

Responsibilities

• Manage day-to-day execution of integrated marketing initiatives across Boochcraft, Mood, Local Roots, and The Boochyard.
• Drive established marketing plans and priorities forward, ensuring campaigns, launches and key initiatives remain on strategy, on time and within budget.
• Own marketing project management, including timelines, deliverables, status updates, next steps, and cross-functional follow-up.
• Assist with creative workflows from brief through final delivery, coordinating feedback and approvals across internal teams, agencies, freelancers and creative partners.
• Partner closely with Sales to execute retail marketing programs, customer initiatives, sales materials, point-of-sale needs and other tools that support distribution and velocity.
• Support product launches and seasonal campaigns across retail, digital, social, email/SMS, paid media, experiential and other relevant channels.
• Manage relationships and day-to-day communication with external agencies, freelancers, photographers, creators, and other marketing partners.
• Work closely with the Social and Content Specialists and other marketing team members to ensure channel execution supports broader brand and campaign priorities.
• Monitor campaign and marketing performance, maintain established reporting and dashboards, and identify actionable opportunities to optimize performance.
• Track marketing spend against established budgets and proactively flag potential risks, changes or opportunities.

Requirements

• Education: 4-year degree preferred (Bachelor’s or Master’s Degree in Marketing, Communications, Business or a relevant discipline
• Experience: 5+ years of related marketing experience, ideally within CPG, beverage, food, lifestyle or another fast-moving consumer brand
• Specialized Skills: Proficiency in email marketing platforms (Klaviyo), Shopify, and project management tools (Asana). Experience with integrated campaign execution, creative briefing, copywriting, and content development. Strong understanding of digital marketing, social media, and paid media. Excellent organizational, communication, and creative judgment skills.
• Key Functions: Campaign Execution, Email & SMS Marketing, Copywriting, Creative Briefing & Management, Project Management, Performance Marketing and Reporting, Product Launches, Agency Management, and Budget Tracking.
• Physical Requirements: Ability to lift up to 25 pounds.