Marketing Manager

Responsibilities

• Marketing Strategy & Planning - Partner with executive leadership and product management to support growth initiatives, product launches, market expansion, and strategic priorities. - Support Marketing team to execute comprehensive global marketing plans aligned with the company business objectives. - Monitor industry trends, customer needs, competitive activity, and emerging technologies to identify new solutions for outbound marketing and brand initiatives. 0 - Identify market opportunities, competitive threats, customer needs, and recommend marketing investments and priorities to align with business goals - Manage strategic relationships with special interest groups and other industry leaders Product Marketing - Lead go-to-market planning for new products and services - Partner with Product Management on messaging, positioning, and differentiation - Define target audiences, use cases, and value propositions - Develop product launch plans and commercialization strategies Marketing Communications & Go-to-Market Execution - Work with Program team and Marketing Communications team to develop communication strategies supporting marketing initiatives inclusive of brand awareness, product awareness, and new products and services. - Partner with Product Management to lead product launch activities for new hardware, software, and services offerings. - Co-develop positioning, messaging, value propositions, and competitive differentiation for our products and solutions. Oversee development of customer success stories, technical articles, webinars, and application-focused content. - Manage the planning and execution of marketing campaigns that include press releases, customer announcements, newsletters, advertising, industry publications, social media. - Create and maintain sales enablement materials, presentations, datasheets, brochures, videos, and customer-facing content. - Support pricing, promotional programs, channel initiatives, and market awareness campaigns. - Work with Marketing Communications team to create customer-facing messaging and content that helps to highlight technical articles, webinars, and success stories. 0 - Manage newsletters, press releases, announcements, and thought leadership content - Manage media and analyst communications Digital Marketing, Demand & Lead Generation - Own campaign strategy across digital and traditional channels - Work with digital marketing and web teams to optimize website content, SEO, AI-driven search visibility, analytics, and user engagement. - Manage SEO strategy and website optimization priorities - Manage Google Ads strategy and spending - Direct AI-search visibility initiatives - Develop and execute multi-channel demand generation campaigns including email, social media, webinars, search marketing, and content marketing. - Drive webinar, email, search, content, and social campaigns - Monitor campaign effectiveness and optimization based on data-driven insights. - Drive initiatives that improve lead quality, conversion rates, and marketing ROI. - Optimize marketing funnel performance and conversion rates Event & Industry Engagement - Plan, coordinate and manage participation in trade shows, conferences, partner events, customer seminars, and technical training activities. - Coordinate event objectives, messaging, and follow-up activities - Measure event effectiveness and pipeline contribution Regional & Cross-Functional Alignment - Coordinate marketing initiatives across North America, EMEA, and Asia-Pacific regions. - Work closely with Product Management, Sales, Customer Support, and external partners to ensure successful execution of marketing initiatives. - Support regional sales organizations with campaigns, tools, and localized marketing programs. - Facilitate alignment between global and regional business priorities. Marketing Analytics - Manage Salesforce dashboards and reporting - Track campaign performance metrics - Measure marketing ROI - Deliver executive reporting and recommendations Sales Enablement - Define sales support requirements - Ensure sales teams have appropriate tools and content - Support regional marketing and sales organizations Key Deliverables - Marketing plans - Product launch plans - Campaign strategies - Digital marketing programs - Event plans and budgets - Marketing KPI dashboards - Executive marketing reports - Lead generation and pipeline metrics

Requirements

• Bachelor's degree in Marketing, Business, Engineering, Communications, or related field.
• 7+ years of experience in B2B marketing, product marketing, technical marketing, or marketing communications.
• Experience marketing technology, engineering, software, electronics, semiconductor, networking, storage, communications, or test-and-measurement products.
• Demonstrated success managing product launches and integrated marketing campaigns.
• Strong written, verbal, presentation, and storytelling skills.
• Experience working in cross-functional global organizations.
• Excellent project management and organizational skills.
• Proficiency with digital marketing platforms, CRM systems, analytics tools, and marketing automation technologies.

Preferred

• Experience in test and measurement, protocol analysis, semiconductor, datacenter, AI infrastructure, networking, storage, wireless, or video technologies.
• MBA or advanced degree.
• Experience supporting global sales organizations and channel partners.
• Familiarity with AI-driven marketing tools, SEO strategy, content management systems, and web analytics.
• Experience managing agencies, contractors, or marketing team members.
• Salesforce and Pardot expertise