Responsibilities

• Email Marketing: Oversee the email promotional calendar and coordinate its execution with our Klaviyo email marketing team and our production/operations team
• Email Marketing: Develop acquisition strategies for our subscriber list while watching for optimal cadence, frequency, and engagement of our email and SMS performance
• Email Marketing: Track KPIs for our email metrics, campaign performance data, conversion and open rates, etc.
• Email Marketing: Work with our email marketing team to track A/B and multivariate testing of all aspects of email campaigns, including subject headlines, layouts for call-to-actions, creative design templates, and anything that informs best practices for optimizing conversions
• Social Media Campaigns: Manage our social media and the creation of our monthly social calendar for Meta, TikTok, and LinkedIn
• Social Media Campaigns: Create the overarching strategy for growing Company accounts on Meta, TikTok, YouTube, etc
• Social Media Campaigns: Oversee the Company's programs for influencers and brand ambassadors
• Creative Assets: Drive the end-to-end planning and execution of creative concepts with the performance marketing agency to create innovative UGC and graphic ad campaigns, and manage the creative brief process to establish project parameters, performance deliverables, and KPIs
• Creative Assets: Lead photo and video shoots on an as-needed basis and provide art direction to ensure images capture the overall creative strategy
• Creative Assets: Edit and/or write copy and scripts to develop and maintain the voice of the brand

Requirements

• 5-7 years of experience as a marketing manager, ideally with CPG experience
• Proven experience developing and executing successful marketing campaigns across email, social, and paid channels
• Strong copywriting skills with the ability to create compelling content, plus excellent oral presentation skills
• Proficiency in Adobe Creative Suite, Canva, and Microsoft Office
• Familiarity with Shopify e-commerce platforms and strategies
• Knowledge of performance marketing metrics and analytics tools
• Strong understanding of digital marketing channels and advertising strategies
• Strong project management skills with excellent organizational skills, comfortable managing multiple projects and timelines simultaneously
• Excellent research and analytical skills to identify target audiences and market trends
• Bachelor's degree in Marketing & Communications, Business, or a related field

Preferred

• Adaptable and energized by a fast-changing, entrepreneurial culture
• Ability to learn new technology platforms, problem-solve, and apply critical thinking to challenges
• Great attention to detail with a results-driven, goal-setting mentality

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance