Marketing Manager

Delray Beach, FL (On-site)

$65K/yr – $85K/yrMid Level3+ years expFull time

Posted 6 weeks ago

Job Summary

Own and optimize paid media strategy to drive revenue growth and retail sales velocity across Google, Meta, TikTok, and emerging platforms.

  • Lead strategy and reporting for all paid campaigns
  • Build dashboards and present insights to leadership
  • Collaborate with Sales, Brand Marketing, and Ecommerce on launches and promotions

Job Description

Responsibilities

  • Own strategy, execution, optimization, and reporting for all paid media campaigns
  • Manage advertising budgets across Google, Meta, TikTok, and emerging digital platforms
  • Continuously optimize campaigns to improve ROAS, CPA, CAC, CTR, and conversion rates
  • Allocate budgets based on performance and business priorities
  • Scale winning campaigns while improving marketing efficiency
  • Develop marketing campaigns designed to increase retail sales velocity (UPSPW)
  • Support Walmart, Target, Amazon, grocery, and ecommerce growth initiatives
  • Partner with Sales to support product launches, promotions, seasonal programs, and retailer-specific campaigns
  • Analyze campaign impact on retail sales and recommend strategies for continued growth
  • Build dashboards and analyze campaign performance across digital and retail channels

Requirements

  • 3–5+ years of experience managing performance marketing campaigns
  • Proven success driving measurable revenue growth through paid media
  • Hands-on experience with:
  • Google Ads (Search, Display, Performance Max, YouTube)
  • Meta Ads Manager
  • TikTok Ads Manager
  • Strong understanding of ROAS, CPA, CAC, CTR, CVR, attribution, and customer acquisition
  • Experience with Google Analytics (GA4), Looker Studio, or similar reporting platforms
  • Experience using AI tools to improve campaign development, reporting, and creative testing
  • Strong analytical and problem-solving skills

Preferred

  • Experience in consumer packaged goods (CPG), retail, ecommerce, or food & beverage preferred
  • Bachelor’s degree in Marketing, Business, or related field preferred

Benefits

  • 💰 Salary (Base): $65,000 – $85,000
  • - 🎯 Annual Bonus: KPI-driven performance bonus
  • - 🌴 DTO: Unlimited (manager-approved) paid time off
  • - 📈 401(k): 6% company match
  • - 🏥 Health Insurance: 90% company-paid
  • - 👁️ Vision & Dental Insurance
  • - 🚗 Mileage Reimbursement
Tabañero Holdings logo

Tabañero Holdings

Tabañero Hot Sauce | Bold Flavor. All-Natural Fire.Founded in 2011, Tabañero is the premium hot sauce brand born from a passion for flavor, clean ingredients, and the fiery spirit of Latin America. Crafted with handpicked habanero peppers, fresh vegetables, and zesty citrus, our sauces deliver balanced heat and bold taste—without artificial preservatives, additives, or fillers.At Tabañero, we believe hot sauce should enhance, not overpower. That’s why our award-winning lineup goes beyond just heat—bringing a rich, complex flavor to everything from tacos and eggs to pizza, popcorn, and cocktails.🌶 Why Tabañero Stands Out:✓ All-Natural IngredientsTabañero products are made without artificial additives, preservatives, GMOs, thickeners, or synthetic colors. Every bottle is gluten-free, kosher, and crafted with fresh, high-quality produce.✓ Versatile Flavor ProfilesTabañero hot sauces are known for their layered flavor—offering more than just spice. With a mix of sweetness, zest, and heat, our sauces enhance everything from tacos and eggs to cocktails and marinades.✓ Award-Winning TasteCelebrated at hot sauce festivals and praised by culinary experts, Tabañero has earned multiple accolades for its originality, depth, and natural appeal.✓ Social Responsibility & SustainabilityWe believe in doing good while making great products. Tabañero supports sustainable practices, responsible sourcing, and community initiatives focused on food security and youth empowerment.✓ SQF Certified Manufacturing FacilityOur production facility is proudly SQF (Safe Quality Food) certified, ensuring the highest standards in food safety, cleanliness, and quality management throughout the manufacturing process.Proudly made in the USA using peppers sourced from Tabasco, Mexico, Tabañero offers a full range of hot sauces, taco sauces, condiments, and cocktail mixes. Our mission is simple: to elevate every meal with sauces crafted with heart, heat, and integrity.

Founded in 2012
Delray Beach, Florida, USA

Salaries

Posted range

$65K/yr – $85K/yr

Taken straight from the job posting.

The middle of this range ($75K) is 14% below the median base salary for Marketing Manager roles in the United States ($88K).

Marketing Manager median pay in the United States

$88K/yr

Most pay falls between $75K and $105K. Based on 1,228 salaries.

See all Tabañero Holdings salaries

Marketing Team

Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Google Ads Budget
$41
Tabañero Holdings logo

Marketing Manager

Tabañero Holdings · Delray Beach, FL · On-site