Responsibilities

• Executing marketing strategies and go-to-market plans to support the launch and growth of supplemental insurance products across multiple sales channels.
• Managing lead generation campaigns across digital, direct mail, seminars/events, and partner programs to drive qualified prospect acquisition.
• Overseeing lead management processes including intake, qualification, routing, and optimization to ensure strong alignment between marketing and sales teams.
• Monitoring and optimizing campaign performance using metrics such as cost-per-lead, cost-per-sale, acquisition cost, and return on marketing investment.
• Analyzing performance data--including conversion rates, RSVP/show rates, and revenue attribution—to inform campaign optimization and budget allocation decisions.
• Directing the development of marketing creative by providing clear guidance and feedback on messaging and materials, ensuring alignment with brand standards, regulatory requirements, and campaign objectives.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent professional experience.
• Five or more years of experience in growth marketing, demand generation, or performance marketing.
• Experience managing direct-to-consumer marketing campaigns and lead generation programs.
• Strong understanding of marketing analytics, attribution models, and performance measurement.
• Proficiency in Microsoft Office Suite, particularly Excel, for analysis and reporting.
• Experience working with CRM systems, marketing automation tools, and reporting platforms (e.g., HubSpot).

Preferred

• Experience in insurance, financial services, or other regulated industries and familiarity with seminar-based or call center-driven sales models.

Benefits

• A professional and friendly company culture that supports a clear mission: “Protecting families with compassion when others don’t.”
• An opportunity to unleash your expertise and create a lasting impact on our journey of growth and success!
• Competitive base salary, bonuses, and comprehensive employee benefits programs, including medical, dental, and vision insurance with highly rated carriers; a 401(k) program with a company match; paid time off; company-paid short-term disability, long-term disability, and basic life insurance; and a free MASA membership.