Marketing Manager – Sports Cards & TCG

Responsibilities

• Develop and execute comprehensive product marketing strategies for sports cards and TCG products, aligning with overall business goals.
• Conduct detailed market research and analysis to identify industry trends, customer segmentation opportunities, and competitive insights.
• Manage cross-functional teams including product development, content creation, sales, and digital marketing to ensure cohesive campaign execution.
• Lead product launch management efforts by coordinating product demos, promotional events, and go-to-market plans.
• Create engaging content and brand storytelling materials to enhance product positioning across multiple channels.
• Utilize marketing analytics tools and SQL-based data analytics to monitor campaign performance, optimize marketing efforts, and inform decision-making.
• Oversee digital marketing initiatives such as e-commerce campaigns, social media outreach, email marketing, and paid advertising to boost brand visibility.
• Present strategic plans and campaign results to stakeholders through compelling presentations that highlight key insights and growth opportunities.
• Drive continuous improvement through analysis skills and industry trend monitoring to refine marketing tactics and maximize ROI.

Requirements

• Proven experience in marketing management within the collectibles or gaming industry, with a focus on sports cards or TCGs preferred.
• Strong understanding of SaaS (Software as a Service) platforms related to e-commerce or digital collectibles is a plus.
• Expertise in market research, product development, and product management principles combined with technical marketing experience.
• Demonstrated ability to manage cross-functional teams using Agile methodologies and project management tools.
• Excellent writing skills for content creation, product positioning, and brand storytelling; proficient presentation skills for stakeholder communication.
• Data-driven decision-making skills utilizing marketing analytics tools, SQL knowledge for data analysis, and insights extraction.
• Familiarity with industry trends such as customer segmentation strategies, sales techniques, digital marketing channels, and software development processes relevant to e-commerce platforms.
• Strong analysis skills paired with technical expertise in marketing analytics tools to measure campaign success effectively.
• Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.

Benefits

• 401(k) matching
• Employee discount
• Flexible schedule
• Paid time off