Responsibilities

• Support development and execution of integrated marketing strategies aligned with growth goals.
• Lead national, regional, and local campaigns across digital, social, email, web, print, events, and PR channels.
• Manage campaign planning, creative development, execution, timelines, and performance reporting.
• Partner with franchisees to support local marketing efforts and drive revenue growth.
• Maintain brand consistency across all communications and customer touchpoints.
• Manage websites, email marketing, blogs, and social media channels.
• Support content strategy and marketing calendar planning.
• Collaborate with agencies and creative partners to develop marketing assets.
• Develop scalable local marketing programs and franchise marketing toolkits.
• Support franchise onboarding and marketing training initiatives.

Requirements

• 5+ years of progressive marketing experience, preferably in franchise or multi-location environments; B2B franchise marketing strongly preferred.
• Proven success managing integrated campaigns across digital and traditional channels.
• Strong knowledge of brand management, local marketing, lead generation, customer acquisition, and analytics.
• Experience managing agencies, vendors, and cross-functional initiatives.
• Ability to prioritize multiple projects in a fast-paced environment.
• Excellent communication, presentation, organizational, and interpersonal skills.
• Analytical mindset with experience using performance data to optimize results.
• Proficiency with marketing automation platforms, CRM systems, CMS platforms, social media tools, and Microsoft 365.
• Bachelor’s degree in Marketing, Communications, Business, or related field; equivalent experience considered.

Preferred

• Franchise marketing experience
• Experience managing agencies and vendors in leadership roles
• Analytics-driven marketing optimization experience

Benefits

• 401(k)
• 401(k) matching
• Bonus based on performance
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance