Responsibilities

• Develop and execute the company’s overall property marketing strategy in alignment with business goals
• Own and evolve our property-specific brand strategy and brand identity, ensuring all marketing communications reflect a consistent, professional, and compelling brand tone
• Serve as a key member of the brand team, advising peers on messaging and design standardization
• Collaborate closely with our Design and Marketing team members to translate business objectives into clear, on-brand campaigns and assets
• Partner with leadership to refine our mission, values, and market positioning to ensure they are clearly communicated and embedded across all property-related brand touchpoints
• Partner with the Property Management team to ensure all property-level branding signage, leasing materials, tenant communications, and on-site presentation is consistent with Speed Bay’s brand guidelines and reflects the firm’s standards of quality and professionalism
• Define the company's tone of voice and integrate it into the brand guidelines
• Establish a LinkedIn strategy and be responsible for the creation of Posts, including deal announcements, tenant interviews, special event notifications, employee spotlights, and other features
• Evaluate, recommend and launch marketing campaigns on additional social media platforms that reach Speed Bay’s target audience and tenant base
• Oversee SEO agency relationships, ensuring strategies drive measurable lead generation and web performance

Requirements

• 6+ years of experience in marketing, ideally with exposure to commercial real estate or financial services industries
• Expertise in digital marketing, SEO/SEM strategy, and analytics platforms (Google Ads, Google Analytics, SEO tools); knowledge of GEO and experience implementing GEO strategies a plus
• Strong portfolio of branding experience, including managing design standards
• Excellent written and verbal communication skills with the ability to translate complex concepts into polished messaging
• Operate with a test-and-learn mindset, pivoting quickly based on performance data.
• High-level proficiency with design platforms (e.g., Framer, PowerPoint, Canva, or Adobe Suite, including InDesign) and Microsoft Office Suite
• Strategic thinker with excellent project management skills
• Experience managing external creative, digital, and marketing vendors to ensure consistent, on-brand, high-quality execution
• Working proficiency with AI-powered tools for content creation, research, and workflow optimization
• Bachelor’s degree required; post-graduate degree in Marketing, Communications, or Business a plus

Preferred

• Post-graduate degree in Marketing, Communications, or Business a plus

Benefits

• Competitive salary + bonus structure
• Benefits package including Medical, Dental, Vision and Life Insurance
• 401k Plan
• Paid office parking
• Growth opportunities within a thriving real estate company
• A collaborative and supportive work environment
• The opportunity to shape the company’s brand and directly impact market presence