Responsibilities

• Develop, execute and manage social media strategy and marketing campaigns across social channels including, but not limited to Facebook, Instagram, Twitter, Pinterest and Tik Tok
• Work closely with design, merchants, web, and email to ensure integrated marketing approach
• Curate the brands Instagram cadence, pulling photography and graphics from seasonal campaigns, user-generated content, event recaps, and more
• Collaborate daily with copy and design partners to execute on strategy
• Project manage creative teams to plan content and assure assets are delivered in timely manner
• Assist with content creation including but not limited to video editing and photo cropping
• Schedule, create tracking links, and manually post social content as needed (including weekends as needed)
• Curate UGC library for email and social content
• Read, respond and engage with followers’ comments on social media channels, working closely with customer service team to provide excellent customer experience
• Create weekly, monthly, quarterly and yearly social media recaps highlighting KPI (i.e. follower growth, engagement rate, top/bottom post)

Requirements

• BA or BS required (Marketing, Business, Communications, English, or related field a plus)
• 5+ years of social media marketing experience with corporate brand or agency experience a plus.
• Strong level of proficiency with social media platforms including but not limited to Instagram, Facebook, Tik Tok, Pinterest, LinkedIn, Google Analytics, and Facebook Business Manager and other social planning and reporting tools. (Microsoft Office and Adobe Photoshop)
• Strong project management skills
• Ability to multitask and manage multiple projects
• Strong interpersonal and collaborative skills with the ability to build internal and external relationships
• Strong verbal and written skills
• Portfolio required when submitting your resume