Marketing Manager – Social Media & Brand Awareness

Responsibilities

• Develop and execute marketing strategies to increase brand awareness and drive traffic to Upside Pizza locations.
• Lead marketing efforts for new store openings, including launch campaigns, neighborhood outreach, and promotional events.
• Manage social media platforms, including Instagram and TikTok, with a focus on engaging, high-quality content.
• Create and coordinate content, including photography, short-form videos, and promotional campaigns.
• Build relationships with local influencers, content creators, businesses, and community organizations.
• Identify opportunities for brand collaborations, partnerships, and local activations.
• Develop creative promotions and campaigns to increase foot traffic and customer engagement.
• Maintain a consistent brand voice and visual identity across all marketing channels.
• Monitor social media performance, engagement, and campaign results.
• Work closely with the operations team to coordinate marketing initiatives across multiple locations.

Requirements

• Previous experience in marketing, social media management, or brand development preferred.
• Strong understanding of Instagram, TikTok, and current social media trends.
• Experience creating engaging content for food, hospitality, or lifestyle brands.
• Creative mindset with a strong eye for branding, photography, and visual storytelling.
• Familiarity with NYC neighborhoods, restaurants, and local culture.
• Strong communication, organizational, and project management skills.
• Comfortable working independently and taking ownership of projects.
• Experience with influencer partnerships, events, or new business launches is a plus.

Benefits

• Opportunity to play a key role in growing an established NYC pizza brand.
• Creative freedom to develop campaigns, partnerships, and new ideas.
• Hands-on involvement in new store openings and brand activations.
• Collaborative, fast-paced work environment with opportunities for growth.