Marketing Manager

Responsibilities

• Identify leads through community outreach, referrals, networking events, and advertising.
• Establish and maintain relationships with prospective residents and their families to ensure Waltonwood will meet and exceed what they are looking for in a new home.
• Tour prospective residents and their families through Waltonwood.
• Coordinate and work collaboratively with Resident Care Manager, Wellness Coordinator and families throughout the assessment process.
• Oversee our customer relationship management software by entering prospect information, creating and running reports to have an accurate snapshot of the lead base, sales activities, community goals and occupancy.
• Work with vendors to create marketing collateral and signage to promote specific events and Waltonwood in general.
• Communicate with family members, doctor's offices, and residents to align their needs with our staff, confirming that our department heads are prepared for the incoming resident's needs.
• Meet with Maintenance frequently to see that the unit is ready for the resident, as well as create a calendar to outline what needs to be accomplished by the date of move in.
• Manage the Move-In Coordinator, ensuring all paperwork is complete and accurate and filed in an organized manner.
• Analyze competition by evaluating the position of Waltonwood in comparison to competitors to identify community advantages.

Requirements

• High School Diploma/ GED; Bachelor's Degree preferred.
• Three years of sales and external marketing experience.
• Strong communication and organization skills.
• Proficiency in Microsoft Office and other computer applications.
• Customer service experience.
• Ability to make judgement calls quickly and appropriately, as well as a patient demeanour with families and prospective residents.
• Outgoing and personable demeanour.
• Able to work weekends and holidays as needed, sharing the Manager on Duty responsibilities.
• Physical Requirements:
• Ability to follow written and oral instructions and procedures.