Responsibilities

• Marketing Execution & Project Management
• Support the development and execution of integrated marketing campaigns across owned, earned and paid channels
• Translate strategic priorities into clear and actionable plans, timelines, and deliverables; track progress across multiple workstreams and keep stakeholders aligned and on-time
• Partner closely with business development to align marketing efforts with pipeline and growth opportunities
• Monitor performance and optimize campaigns based on insights and KPIs
• Content & Editorial Management
• Maintain the editorial calendar and ensure consistency of voice, messaging, and brand standards across all content
• Collaborate with subject matter experts and internal stakeholders on content ideation and development; manage the amplification of content across platforms (LinkedIn, Instagram, website, email)
• Support the development and roll-out of proprietary Siegel+Gale research, including the activation campaign and corresponding events
• Event & Experience Marketing
• Support planning and execution of events (webinars, panels, conferences, and hosted experiences); coordinate logistics, promotion, and post-event follow-up (content, reporting, lead tracking, etc.)
• Help bring proprietary research to life through events, partnerships, client-facing experiences, and content extensions
• HubSpot Management
• Use HubSpot to build, execute and optimize marketing campaigns (email, landing pages, workflows, and lead nurturing)
• Track and report on campaign performance, lead generation, and conversion metrics through HubSpot dashboards; support lead capture strategies tied to gated content
• Partner with business development to ensure strong alignment between marketing activity and pipeline opportunities