Marketing Manager

Responsibilities

• Drive Portfolio Strategy & Innovation : Lead brand strategy, product strategy, and innovation roadmap to deliver against business growth goals.
• - Identify consumer insights and operator value propositions
• - Develop business cases and P&L projections
• - Create clear innovation briefs to align and guide cross-functional teams
• - Partner with Consumer Insights to develop and validate consumer and operator insights
• - Lead innovations through commercialization in partnership with cross-functional teams
• Portfolio Brand Strategy : Manage brand portfolio, ensuring clear positioning, portfolio role and guidelines.
• Support Sales Enablement : Develop impactful portfolio marketing materials, training sessions and collaborate on trade and customer strategies.
• Collaborate Cross-Functionally : Develop and maintain strong cross-functional partnerships to enable portfolio strategy and innovation development.

Requirements

• Bachelor’s degree or equivalent practical experience required; MBA preferred
• 6+ years of progressive marketing experience, preferably in CPG, with demonstrated leadership in brand, portfolio, and product strategy
• Proven success leading brand growth, new product launches, innovation initiatives, and translating consumer insights into actionable marketing strategies
• Strong business and financial acumen, including data-driven decision-making, P&L ownership, and the ability to influence cross-functional teams

Benefits

• Beyond base salary, we offer a competitive Total Rewards package designed to support your overall well-being, including comprehensive health benefits, time off programs, and retirement and financial offerings.