VP, Enterprise Marketing
Coursera
Mountain View, CA (Remote)
$300K/yr - $350K/yrIn-houseFull-timeSenior level
9 hrs ago
Marketing Manager
Pittsburgh, PA
Salary Not AvailableMid Level2+ years expFull time
Posted 4 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and optimize the hotel's digital footprint across websites, social, email campaigns, and PR, turning analytics from GA and agency reports into content, campaigns, and reputation actions that drive visibility and engagement for multiple properties.
- Own website content and CMS updates across branded and third party sites.
- Lead social media and online reputation management across major channels.
- Collaborate with hotels, agencies and PR to drive content, campaigns and reporting using analytics.
Job Description
- Manage online presence with an emphasis on creating unique and engaging content for branded hotel websites, vanity websites, company website, and third party sites
- Work with designated hotels and agencies to ensure that hotel websites are optimized using current best practices for SEO
- Direct, manage or assist designated hotels and agencies in all areas related to online/digital marketing, including website development and online marketing
- Conduct and track on-going email marketing campaigns for a variety of hotel business units
- Utilize current reporting from agencies, brands, and Google Analytics to drive improved content and marketing initiatives and decisions
- Recommend changes and new reporting based on changes in technology, CMS or other areas in conjunction with changing business needs
- Oversee and coach hotel social media champions and social media agencies on channels including Facebook, Twitter, Instagram and others as the need arises
- Continually manage social media accounts, including Facebook, Twitter, YouTube and Instagram, ensuring imagery and copy is consistent with the identity and positioning of each hotel
- Manage promotional packages/campaigns including requesting creative, drafting the communication plan, and sending a marketing recap once completed
- Monitor trends, online media, brand reputation and ensure management responds accordingly to online travel and review websites.
Sage Hospitality
Welcome to SAGE, your local one-stop distributor dedicated to serving vital businesses in our communities. At SAGE, we specialize in crafting cost-effective Facility Management, PPE, and Food Service Solutions designed to meet the unique needs of your business. Our expertise spans across sectors, including Childcare, Healthcare, Hospitality, and Food Service.Let's connect and explore how SAGE can elevate your operations to new heights! 🌐 #BusinessSolutions #CommunityPartner #OperationalExcellenceOur vision is to centralize your purchasing needs and ensure accessibility to a wide range of products and services to improve operating efficiencies for YOU as the client. Our product capabilities range from paper products, janitorial supplies and maintenance equipment, personal protective equipment, facility maintenance items, toiletries and food service disposables. Ask us about our #SAGEGREEN initiative to bring environmentally friendly products and solutions to your business!
