Marketing Manager

Pleasant Grove, UT (On-site)

$50K/yr – $55K/yrSenior Level2+ years expFull time

Posted 5 hrs ago

Job Summary

Own end-to-end digital advertising and social media strategy for The Ruth Theater, overseeing campaigns, analytics, content production, community engagement, partnerships, and press coordination.

Lead paid media across Google and Meta, with reporting on performance
Build and execute social calendar, creator collaborations, events, and PR outreach

Job Description

Responsibilities

Set up, launch, and monitor digital ad campaigns on Google Ads, Meta Ads Manager, and YouTube
Set up and maintain analytics tracking and reporting dashboards (Google Analytics, Looker Studio, or similar) to give leadership clear, ongoing visibility into ad performance
Manage ad budgets and pacing; report on cost-per-result, reach, and ROI by campaign
Negotiate, manage, and renew billboard/outdoor advertising contracts and creative rotations
Own the overall social media calendar and growth strategy across Instagram, TikTok, Facebook, YouTube, and LinkedIn by setting goals and reporting monthly on reach and engagement
Collate and curate posts from the theater's existing asset library into a cohesive, on-brand posting schedule. This includes rehearsal photos, production photography, show trailers, and branded graphics.
Supplement curated assets with original short-form video content, shooting and editing by attending rehearsals, tech, and performances
Create and post day-to-day story content that keeps the account active between major posts
Actively engage with followers by responding to comments and DMs
Identify and manage show social media captains, reviewing content before it goes live

Requirements

Hands-on experience running paid campaigns in Google Ads and Meta Ads Manager
2–4 years of marketing experience, with additional background in at least one of: social media, PR, or community/event marketing
Strong writing skills for press releases, pitches, and social copy
Excellent organizational skills and ability to manage many concurrent priorities
Comfortable working evenings/weekends around a live performance schedule
Reliable transportation for offsite community events

Preferred

Strong short-form content creation skills
Experience in theater, live events, or arts administration
Existing relationships with local media, influencers, or community organizations
Basic graphic design skills (Canva, Adobe Express, or similar)
Experience with Google Analytics or similar reporting tools

The Ruth Theater

1.0 Glassdoor

The Ruth, located at the doTERRA Performing Arts Center, is Utah County’s premier live theater destination and the new home of Hale Center Theater Orem (HCTO). Named in honor of theater pioneers Ruth and Nathan Hale, the theater invites audiences of all ages to experience Broadway-quality productions close to home.The Ruth is committed to supporting and showcasing local artists, developing talent through our education programs, and providing patrons and sponsors extraordinary experiences that connect and elevate us. With 9 mainstage productions annually, plus exceptional youth performances, there are many ways to participate! Buy single tickets to an individual show—with seats from value-priced to premier to fit every budget. Enjoy extra perks and benefits with a season ticket. Or join our Impact Club, the ultimate theater experience, where your contributions enrich the performing arts and keep ticket pricing accessible for all. Enroll in an education class, or even audition to join a cast! At The Ruth, family, legacy, talent, and story always take center stage!

Founded in 1990

Pleasant Grove, Utah, USA

95 employees (41 in marketing)

www.theruth.org

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