Responsibilities

• Own positioning and brand — build a market narrative that makes Pockyt's differentiation legible: the platform for complex, less-vanilla cross-border money movement in an agentic economy. Own the message across web, content, and every buyer touchpoint
• Build the demand engine — stand up and run the channels that generate qualified pipeline: SEO/GEO, thought-leadership and merchant-data content, vertical landing pages, paid social, targeted outreach, PR, and events. Own the mix and the results
• Own pipeline handoff to Sales — define what a qualified opportunity is, instrument the handoff, and hold a clean SLA with the Partnerships team so demand converts instead of leaking. You're accountable for sourced and influenced pipeline, not just traffic
• Enable the sales motion — equip the team with the collateral, decks, vertical narratives, and competitive proof points that shorten cycles and win complex deals
• Run customer and lifecycle marketing with Customer Success — partner on case studies, references, advocacy, and expansion campaigns that support retention and net revenue growth across the signed book. Close the loop from first touch to advocate
• Own attribution and reporting — build the analytics and attribution model that shows what marketing sourced, what it influenced, and what it cost. Report funnel health to leadership on a cadence they trust, and be rigorous about what a number does and doesn't prove
• Build the function — start hands-on as the owner of the whole funnel; establish the operating model, then build and lead the team (and manage agencies and contractors) as the engine scales
• Champion AI-native marketing — use agentic and AI-assisted workflows across content, research, and campaign operations to run a lean, high-output function
• Own market intelligence — develop a deep understanding of customers, competitors, and the evolving cross-border payments landscape to identify opportunities, refine positioning, and shape go-to-market strategy. Translate market insights into actionable recommendations for Product, Sales, and executive leadership.
• Serve as a hub across the go-to-market motion: - Sales / Partnerships — align on ICP, qualification, and the pipeline handoff; feed the team the narrative and assets that close complex cross-border deals - Customer Success — partner on advocacy, case studies, and expansion campaigns so marketing supports retention and net revenue retention, not just acquisition - Product — translate roadmap and capabilities into market-ready positioning and launch motions - Founder / Executive team — shape and carry the company narrative into fundraising, category, and brand-building efforts

Requirements

• 8+ years in B2B marketing, with 3+ years leading demand generation or full-funnel marketing — ideally in payments, fintech, or infrastructure/API products
• A track record of personally owning a pipeline number — sourced and influenced — and moving it, not just running programs
• Fluency across the modern demand stack: SEO/GEO, content, paid social, lifecycle, outreach, and events — and the judgment to know where the leverage is for a considered, high-ACV B2B buyer
• Strong positioning and storytelling instincts — you can take a technically complex, differentiated product and make it clear and compelling to a non-technical buyer
• Data-fluent and attribution-rigorous — you reach for the dashboard before the meeting and can defend what marketing actually drove
• A builder-operator profile: you execute hands-on today and architect the function that scales tomorrow
• Excellent written and verbal communication — you set the bar for how the company writes and talks about itself

Preferred

• Cross-border payments, digital-wallet, or alternative-payment-method ecosystem experience
• Experience marketing to both enterprise platforms and developer/startup audiences
• Comfort building in public and driving founder-led / executive thought leadership
• Bilingual English/Chinese, or experience marketing across US and Greater China audiences
• Enthusiasm for AI-assisted and agentic marketing workflows — you're excited to run a lean function that punches above its headcount

Benefits

• Competitive compensation and benefits structure. Performance-based bonuses, employer-paid health insurance, 401(k) match, and unlimited PTO.