Responsibilities

• Define and maintain brand positioning, visual identity, tone of voice, and brand architecture for Re-Bath and Monarch Kitchens.
• Ensure national and local consumer-facing creative remains consistent with brand standards.
• Manage the national advertising fund, including media allocation, channel strategy, campaign investment, and performance reporting.
• Own national consumer demand-generation campaigns across paid media, digital, social, broadcast, and other relevant channels.
• Partner with Managed Services and local marketing teams to ensure franchise-level advertising aligns with national brand strategy.
• Lead creative development and production, including agency relationships, vendor management, and the creative asset library.
• Oversee rebath.com and the Monarch Kitchens consumer website, including content, UX, SEO, conversion strategy, and brand consistency.
• Lead consumer research, competitive intelligence, and brand-health tracking to identify opportunities and guide marketing decisions.
• Develop and execute the Monarch Kitchens brand-launch strategy and support franchise-development marketing efforts for both brands.
• Manage the Franchise Advisory Council – National Marketing cadence and maintain transparent communication around marketing strategy, investment, and results.

Requirements

• 8+ years of experience in brand marketing, consumer marketing, demand generation, or a related discipline.
• 3+ years of experience leading and developing teams.
• Demonstrated success driving consumer lead generation and measurable marketing growth.
• Deep experience across paid media, digital marketing, creative production, and brand management.
• Experience managing agencies, external vendors, and significant media budgets.
• Proven ability to develop and execute multi-channel campaigns at a national level and across multiple local markets.
• Strong analytical skills with the ability to interpret performance data and translate insights into action.
• Strong understanding of marketing KPIs, including lead volume, cost per lead, conversion performance, media efficiency, and market-level results.
• Exceptional written, verbal, presentation, and executive communication skills.
• Bachelor’s degree in Marketing, Communications, Business, or a related field required.

Preferred

• Experience working within a franchise, multi-location, retail, home services, or consumer services organization.
• Experience launching or scaling a new consumer brand.
• Experience managing franchise-funded national advertising programs.
• Familiarity with franchise advisory councils, local-market marketing needs, or franchise-development marketing.
• Experience overseeing consumer websites, SEO, conversion optimization, and digital customer acquisition.

Benefits

• Competitive rate depending on experience: $110K to $175K annually
• Medical, dental, and vision insurance.
• 401(k) with company benefits.
• Paid time off and paid holidays.
• Professional development and training opportunities.
• Opportunities for career growth within Home Brands Group LLC and Re-Bath.