Marketing Manager

New York, USA (Hybrid)

$85K/yr – $100K/yrMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive content-led demand generation for Ripple Street by shaping thought leadership and delivering modular, sales-ready assets across channels.

  • Lead content strategy and production across blogs, case studies, and sales materials
  • Must-have: Strong B2B content background with portfolio and HubSpot experience
  • Standout: Modular content system design to enable fast, targeted sales enablement

Job Description

Responsibilities

  • Shape thought leadership themes in partnership with the CMO and bring them to life through written content and creative assets
  • Develop and execute a content marketing cadence across channels — blog posts, LinkedIn content, email nurture, one-pagers, and more
  • Build and maintain a case study pipeline — from identifying proof points and drafting narratives to managing client approvals and production
  • Translate complex product capabilities and campaign results into clear, compelling stories for prospects and clients
  • Partner with our Sales team to understand what the market is asking and where enablement gaps exist
  • Build and manage a modular content system, organized by persona, category, objective, and buyer journey stage so sales pods can quickly assemble what they need for specific accounts
  • Own production of sales proposals and pitch materials
  • Create measurement storytelling tools that help the team confidently explain the ROI we deliver, and drive adoption of marketing materials across the organization
  • Write clear briefs and collaborate with our Art Director through the full production lifecycle
  • Own the creative workflow — from concept through delivery — ensuring quality, brand consistency, and on-time execution

Requirements

  • 4–6 years of B2B marketing experience with a strong portfolio of content, campaigns, and enablement work
  • Excellent writer who can craft narratives with clarity, personality, and strategic intent
  • A systems thinker who builds reusable, modular content
  • Proficient in HubSpot (or similar marketing automation platform) — workflows, email, reporting, and campaign management
  • A structured thinker who attacks unfamiliar problems with rigor, resourcefulness, and a “let me figure it out” mindset
  • Insatiably curious — about our space, about what makes people tick, about how to make things better
  • Comfortable embedding with sales teams — you understand that great marketing serves revenue, and you want to be close to the action
  • Adaptable with AI tools — you use them to work smarter, you’re curious about what’s next, and you’re eager to keep learning
  • Kind, energetic, and collaborative. We’re a passionate, quirky crew and we want someone who makes the room better

Preferred

  • Experience shaping thought leadership content at scale
  • Track record enabling sales with modular content
  • Experience planning events or webinars

Benefits

  • Health, dental, and vision coverage
  • PTO
Ripple Street logo

Ripple Street

Ripple Street is a peer-to-peer marketing platform matching brands with their ideal consumers to forge authentic connections and promote long-term brand growth. By delivering in-person or virtual product-driven experiences at home, Ripple Street gives qualified consumers the chance to try desirable products with their friends and family in memorable events. A rigorous targeting, vetting, and matching process creates a unique consumer journey that enables brands to generate product awareness, trials, and sales from their ideal consumers. Mondelez International, Molson Coors, and JMSmucker trust Ripple Street to drive online and in-store retail trips, user generated content, and product reviews through authentic shared product experiences. For more information, visit www.about.ripplestreet.com.

Founded in 2005
New York, New York, USA
39 employees (11 in marketing)