Marketing Manager at Ripple Street | New York, USA | $85K/yr – $100K/yr

Ripple Street

Marketing Manager

New York, USA (On-site)

$85K/yr – $100K/yrMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Lead content-driven marketing for Ripple Street, aligning with the CMO and Sales to build narratives and enable revenue across channels.

Must-have: 4–6 years of B2B marketing with a strong content, campaigns, and enablement portfolio.
Standout: Builds reusable, modular content and a scalable content system for sales enablement.

Job Description

Responsibilities

Shape thought leadership themes in partnership with the CMO and bring them to life through written content and creative assets
Develop and execute a content marketing cadence across channels — blog posts, LinkedIn content, email nurture, one-pagers, and more
Build and maintain a case study pipeline — from identifying proof points and drafting narratives to managing client approvals and production
Translate complex product capabilities and campaign results into clear, compelling stories for prospects and clients
Partner with our Sales team to understand what the market is asking and where enablement gaps exist
Build and manage a modular content system, organized by persona, category, objective, and buyer journey stage so sales pods can quickly assemble what they need for specific accounts
Own production of sales proposals and pitch materials
Create measurement storytelling tools that help the team confidently explain the ROI we deliver, and drive adoption of marketing materials across the organization
Write clear briefs and collaborate with our Art Director through the full production lifecycle
Own the creative workflow — from concept through delivery — ensuring quality, brand consistency, and on-time execution

Requirements

4–6 years of B2B marketing experience with a strong portfolio of content, campaigns, and enablement work
An excellent writer who can craft narratives with clarity, personality, and strategic intent — not just grammatical correctness
A systems thinker who builds reusable, modular content — not someone who starts from scratch every time
You know what good creative storytelling looks like and can articulate it
Proficient in HubSpot (or similar marketing automation platform) — workflows, email, reporting, and campaign management
A structured thinker who attacks unfamiliar problems with rigor, resourcefulness, and a “let me figure it out” mindset
Insatiably curious — about our space, about what makes people tick, about how to make things better
Comfortable embedding with sales teams — you understand that great marketing serves revenue, and you want to be close to the action
Adaptable with AI tools — you use them to work smarter, you’re curious about what’s next, and you’re eager to keep learning
Kind, energetic, and collaborative. We’re a passionate, quirky crew and we want someone who makes the room better

Ripple Street

Ripple Street is a peer-to-peer marketing platform matching brands with their ideal consumers to forge authentic connections and promote long-term brand growth. By delivering in-person or virtual product-driven experiences at home, Ripple Street gives qualified consumers the chance to try desirable products with their friends and family in memorable events. A rigorous targeting, vetting, and matching process creates a unique consumer journey that enables brands to generate product awareness, trials, and sales from their ideal consumers. Mondelez International, Molson Coors, and JMSmucker trust Ripple Street to drive online and in-store retail trips, user generated content, and product reviews through authentic shared product experiences. For more information, visit www.about.ripplestreet.com.

Founded in 2005

New York, New York, USA

39 employees (11 in marketing)

about.ripplestreet.com