Responsibilities

• Development of the annual marketing plan for the property based upon the center’s strategic goals
• Creation of an annual marketing budget to support the marketing plan; ongoing monitoring of the marketing budget; monthly reforecasting and adjustment as needed to meet year-end projections
• Other responsibilities include analysis of sales and statistical data, financial reporting, public relations, media buying, traditional and digital media management, program results documentation and general administrative duties
• Develop and effectively execute sales promotions, special events and internal and external communication strategies to drive tenant sales; include retailers, as appropriate
• Establish an ongoing partnership with tenants to maximize individual store sales through retailer communications/sales promotions/visual merchandising, especially with tenants identified as “key retailers”
• Work with Regional Marketing Manager to identify and implement all appropriate corporate programs
• Effectively manage the center’s digital media programs (social media, mobile, web), as applicable
• Effectively utilize market and consumer research to develop the center’s marketing plan and support the leasing efforts
• Partner with the Leasing team to support the leasing efforts by compiling relevant information and creating professional, compelling sales materials

Requirements

• Bachelor’s degree in marketing or related field
• Years of relevant experience – 3-5 years in retail, marketing, advertising, or comparable business experience
• Complete knowledge of Microsoft Office Products: Excel, Word, PowerPoint
• Ability to learn employer specific web-based software systems
• Knowledge of marketing fundamentals and market research
• Excellent interpersonal communication skills (verbal and written)
• Special event coordination and management experience
• Ability to multi-task
• Experience in managing budgets
• Flexibility to work varied schedules including weekends and evenings
• Strong team player

Preferred

• Sales/negotiation skills a plus

Benefits

• 401(k) plan with matching company contributions
• Comprehensive Medical, Dental & Vision Care
• Paid parental leave at 100% of salary
• Paid Time Off and Company Holidays
• Early access to earned wages through Daily Pay