Marketing Manager, Respiratory

Chicago, IL (Remote)

$83K/yr – $110K/yrMid LevelFull time

Posted 4 weeks ago

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Job Summary

Own the core US respiratory product marketing workstream, coordinating cross‑functional launches and demand generation with a fit for regulated healthcare audience.

  • Execute integrated marketing plans and launch readiness across Sales, Medical Affairs, and Global Marketing.
  • Shape disease-area positioning and customer engagement to improve adoption and awareness.
  • Drive demand generation across digital and traditional channels to grow pipeline and product uptake.

Job Description

Own and coordinate US respiratory product marketing campaigns aligned to portfolio strategy and business objectives.

  • Execute integrated US marketing plans for assigned Respiratory products, aligned to portfolio strategy and business objectives.
  • Shape positioning and messaging for designated disease areas to improve customer engagement and adoption.
  • Support demand generation across digital and traditional channels to boost awareness and adoption.
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Cepheid

3.4 Glassdoor

Cepheid is dedicated to improving healthcare by pioneering molecular diagnostics that combine speed, accuracy, and flexibility. The company's GeneXpert® systems and Xpert® tests automate highly complex and time-consuming manual procedures, providing A Better Way for institutions of any size to perform world-class PCR testing. Cepheid’s broad test portfolio spans respiratory infections, blood virology, women’s and sexual health, TB and emerging infectious diseases, healthcare-associated infectious diseases, oncology and human genetics. The company’s solutions deliver actionable results where they are needed most – from central laboratories and hospitals to near-patient settings. For more information, visit http://www.cepheid.com.Cepheid is proud to be a part of Danaher. Danaher’s science and technology leadership puts Cepheid’s solutions at the forefront of the industry, so they can reach more people. Being part of Danaher means we can offer unparalleled breadth and depth of expertise and solutions to our customers.Together with Danaher’s other businesses across Biotechnology, Diagnostics, and Life Sciences, we unlock the transformative potential of cutting-edge science and technology to improve billions of lives every day.

Founded in 1996
Sunnyvale, California, USA
4.8K employees (148 in marketing)
55% recommend to a friend
53% CEO approval

Traffic Signals

Monthly Visitors
77.8K
Monthly Google Ads Budget
$7.6K
Traffic Source Mix
Search
48%
Direct
39.9%
Referral
6.9%
Social
2.4%
Paid
2.8%

Headcount Trend

Current headcount: ~4.7K

Marketing Team

Marketing Team Size
126 (3% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$117.9M
Last Raise
$63.8M
Grant, 4 years ago

Funding History

  • Oct 2021
    Grant • $63.8M
  • Jul 2021
    Grant • $27M
  • Nov 2014
    Post IPO Equity • $3.3M

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