Marketing Manager, Respiratory

Portland, OR (Remote)

$83K/yr – $110K/yrMid Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the core respiratory product marketing work by coordinating integrated U.S. plans, launch readiness, demand generation, and field enablement that align to strategy and regulatory needs.

  • Portfolio ownership: orchestrate multi‑channel programs that meet portfolio objectives and customer needs.
  • Launch execution: drive cross‑functional launch readiness with sales, medical affairs, and global marketing for field success.
  • Insight to action: translate market and performance data into concrete marketing actions across digital and traditional channels.

Job Description

  • Support execution of integrated U.S. marketing plans for assigned Respiratory products or programs, aligned to portfolio strategy and business objectives.
  • Contribute to positioning, messaging, and customer engagement efforts for designated disease areas.
  • Support regional product launches by coordinating assigned launch activities and cross‑functional inputs to ensure readiness and effective execution.
  • Assist with demand generation initiatives across digital and traditional channels to drive awareness and adoption.
  • Partner with Sales, Medical Affairs, and Global Marketing to develop and update field enablement tools, training materials, and customer‑facing content.
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Cepheid

3.4 Glassdoor

Cepheid is dedicated to improving healthcare by pioneering molecular diagnostics that combine speed, accuracy, and flexibility. The company's GeneXpert® systems and Xpert® tests automate highly complex and time-consuming manual procedures, providing A Better Way for institutions of any size to perform world-class PCR testing. Cepheid’s broad test portfolio spans respiratory infections, blood virology, women’s and sexual health, TB and emerging infectious diseases, healthcare-associated infectious diseases, oncology and human genetics. The company’s solutions deliver actionable results where they are needed most – from central laboratories and hospitals to near-patient settings. For more information, visit http://www.cepheid.com.Cepheid is proud to be a part of Danaher. Danaher’s science and technology leadership puts Cepheid’s solutions at the forefront of the industry, so they can reach more people. Being part of Danaher means we can offer unparalleled breadth and depth of expertise and solutions to our customers.Together with Danaher’s other businesses across Biotechnology, Diagnostics, and Life Sciences, we unlock the transformative potential of cutting-edge science and technology to improve billions of lives every day.

Founded in 1996
Sunnyvale, California, USA
4.8K employees (148 in marketing)
55% recommend to a friend
53% CEO approval

Traffic Signals

Monthly Visitors
77.8K
Monthly Google Ads Budget
$7.6K
Traffic Source Mix
Search
48%
Direct
39.9%
Referral
6.9%
Social
2.4%
Paid
2.8%

Headcount Trend

Current headcount: ~4.7K

Marketing Team

Marketing Team Size
126 (3% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$117.9M
Last Raise
$63.8M
Grant, 4 years ago

Funding History

  • Oct 2021
    Grant • $63.8M
  • Jul 2021
    Grant • $27M
  • Nov 2014
    Post IPO Equity • $3.3M

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