Responsibilities

• Support execution of integrated U.S. marketing plans for assigned Respiratory products or programs, aligned to portfolio strategy and business objectives.
• Contribute to positioning, messaging, and customer engagement efforts for designated disease areas.
• Support regional product launches by coordinating assigned launch activities and cross-functional inputs to ensure readiness and effective execution.
• Assist with demand generation initiatives across digital and traditional channels to drive awareness and adoption.
• Partner with Sales, Medical Affairs, and Global Marketing to develop and update field enablement tools, training materials, and customer-facing content.

Requirements

• Bachelor’s degree with 5+ years of relevant professional experience, or Master’s degree with 3+ years of relevant professional experience.
• Experience supporting product marketing, portfolio marketing, or go-to-market initiatives within regulated healthcare, diagnostics, medical devices, or life sciences.
• Experience working on cross-functional projects in a matrixed organization.
• Exposure to integrated marketing campaigns across multiple channels (e.g., digital, field, events).
• Ability to analyze market, customer, or performance insights and translate them into recommendations for marketing execution.
• Travel: Ability to travel up to 40%, including occasional overnight travel, as business needs require.

Preferred

• Exposure to respiratory disease areas, diagnostics, or molecular diagnostics through campaign support, product support, or launch participation.
• Participation in cross-functional product launches or go-to-market initiatives within a regulated healthcare environment.
• Familiarity with sales enablement tools, CRM platforms, or marketing performance analytics used to support commercial teams.