Marketing Manager

Austin, TX (On-site)

$60K/yr – $72K/yrManager3+ years expFull time

Posted 11 hrs ago

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Job Summary

Own and drive the full marketing operation across two Central Texas offices, guiding strategy, calendar, budget, campaigns, reporting, and vendor relationships.

Lead multi-channel campaigns including social, email/SMS, and events
Maintain HIPAA-compliant content and fast response for reputation management
Own calendar, budget, and quarterly ROAS reporting while coordinating with vendors

Job Description

Responsibilities

Strategy and program management: annual plan, master calendar, budget, quarterly ROAS reporting, and specials strategy
Social and content: Instagram, Facebook, TikTok, LinkedIn, YouTube, and Google Business Profile, including weekly filming, editing, and scheduling
Email and SMS: campaigns built in Beefree, deployed in Klaviyo, plus website pop-ups and list growth
Paid media and web: Meta ad campaigns and point of contact for website and Google Ads vendors
SEO and blog: monthly posts, provider-reviewed and distributed across channels
Events and partnerships: end-to-end event execution and local partnership development
Sales enablement: monthly front desk training using Liine call and lead data
Reputation: Google and Yelp responses within 48 hours (HIPAA-safe) and staff review incentives

Requirements

3+ years of marketing experience, ideally in aesthetics, med spa, healthcare, or beauty
Hands-on with Klaviyo, Meta Ads Manager, and lead tools like Liine
A strong writer who understands SEO and can shift between clinical accuracy and social voice
Comfortable as a team of one: strategic enough to set direction, scrappy enough to ship it yourself
Awareness of HIPAA and patient consent when handling clinical content and reviews