Marketing Manager

Polk City, FL (Unknown)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 days ago

Job Summary

Own the end-to-end asset creation and messaging framework for RealCold, steward the brand kit, and collaborate with Sales to build compelling slideware and campaigns across segments.

Lead creative asset production and maintain brand integrity
Shape messaging architecture and segment-focused content
Enable Sales with impactful pitch decks and playbooks

Job Description

Responsibilities

Creative & Graphic Asset Development
Design and produce high-quality graphical assets across all channels including sales collateral, digital ads, social graphics, trade show materials, and email templates — using tools such as Adobe Creative Suite, Canva, or Figma while maintaining the RealCold brand guidelines.
Develop on-brand visual frameworks and messaging hierarchies for use across marketing touchpoints, ensuring consistency with RealCold positioning and value proposition.
Own the production pipeline for new asset creation from brief through final delivery, with clear SLAs and version control; measure asset utilization and engagement rates to inform future creative decisions.
Refresh and maintain the RealCold master brand kit, including template libraries, iconography, photography standards, and color/typography guidelines.
Positioning & Messaging Strategy
Develop and steward RealCold's core value proposition, competitive positioning, and messaging architecture — clearly articulating differentiation across service lines
Translate technical cold chain capabilities into customer-facing language that resonates with food manufacturers, retail distributors, and pharma/life sciences buyers.
Measure audience response to understand messaging that resonates and drives conversions; track competitive positioning quarterly and update messaging playbooks accordingly.
Partner with Sales to create slideware, objection-handling guides, and persona-based messaging — measurable through sales adoption rates and win-rate lift.

Requirements

Bachelor’s degree in Marketing, Business Administration, Communications, or Public Relations.
Minimum of five (5) years of B2B marketing experience, with a demonstrable portfolio of executed campaigns, collateral, and digital programs.

Preferred

Exposure to account-based marketing (ABM) strategies

Benefits

Comprehensive benefits package to include medical, dental, vision, HSA, FSA, Short- and Long-Term Disability, and Life Insurance
Annual bonus eligibility
Relocation Assistance
401(k) Match
Paid Time Off

Salaries

Marketing Manager median pay in the United States

$88K/yr

Most pay falls between $75K and $105K. Based on 1,168 salaries.

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