Responsibilities

• Develop and execute RAZR’s annual marketing plan and calendar across business priorities and key market segments.
• Partner with leadership to translate company goals and growth strategies into actionable marketing campaigns and programs.
• Manage integrated marketing campaigns from strategy through execution, including timelines, deliverables, stakeholders, vendors, and performance measurement.
• Create and optimize sales enablement materials, including capabilities presentations, case studies, proposals, product materials, and thought leadership content.
• Support demand generation and sales efforts through targeted campaigns designed to increase awareness, engagement, and qualified opportunities.
• Own RAZR’s content strategy and editorial calendar, including website content, social media, email campaigns, case studies, and industry insights.
• Manage social media strategy, content development, and day-to-day execution.
• Coordinate public relations efforts related to company announcements, partnerships, product launches, and industry initiatives.
• Monitor market, client, and competitor trends to identify opportunities and provide actionable insights to leadership.
• Manage digital marketing programs, including SEO, SEM, paid search, paid social, and website performance optimization.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
• 5+ years of experience in corporate, agency, B2B, or integrated marketing environments.
• Proven experience managing marketing campaigns and initiatives from strategy through execution.
• Experience supporting B2B sales teams and developing sales enablement materials.
• Strong background in content marketing, email marketing, social media, digital advertising, and website management.
• Excellent project management skills with the ability to manage multiple priorities, stakeholders, and deadlines.
• Strong written and verbal communication skills, including copywriting, messaging, and storytelling.
• Experience analyzing marketing performance data and using insights to improve results.
• Experience managing budgets, agencies, vendors, and external partners.

Preferred

• Previous experience coaching or managing team members preferred.