Responsibilities

• As a Marketing Manager, you’ll own the strategy and execution of digital-first growth initiatives for the Ramsey AI platform - a key entry point into the Ramsey ecosystem.
• You’ll leverage data, customer behavior, and emerging AI engagement patterns to create experiences that move users from discovery to meaningful interaction with our tools and solutions.
• This is not a traditional brand marketing role. It’s a product-led, growth-focused role centered on optimizing the full customer journey, from third-party platforms (like YouTube, social media, and other channels) into our owned platform.
• You’ll ensure our marketing efforts are intentional, measurable, and designed to drive conversion, not just awareness.
• You’ll collaborate closely with product teams, channel owners, and cross-functional partners to build seamless pathways into the Ramsey AI platform.
• This includes mapping and optimizing the user journey, integrating the product across platforms, and developing a structured experimentation roadmap to continuously improve performance.
• You’ll use data, insights, and testing to identify opportunities, solve gaps, and scale what works.

Requirements

• You have 6+ years of experience in growth marketing, digital marketing, or product marketing, with a strong understanding of funnels, user behavior, and customer journeys
• You have experience driving acquisition and conversion from third-party platforms into owned digital products or experiences
• You have a strong grasp of customer psychology and bring a mindset of cognitive empathy to how you approach marketing and user experience
• You’re fluent in data and analytics tools (Google Analytics, dashboards, etc.) and use insights to inform decisions and prioritize opportunities
• You have experience working cross-functionally with product, marketing, and channel teams
• You’re interested in (or experienced with) how users engage with AI-powered or conversational digital experiences
• You can bring clarity and alignment across complex, fast-moving initiatives
• You’re energized by continuous optimization, including testing, learning, and improving the user experience

Preferred

• experience with YouTube, social, and media teams to ensure intentional, conversion-focused integrations

Benefits

• Health insurance (includes plans eligible for an HSA—with a company match up to $500!)
• 401(k) retirement plan with 4% match/company contribution
• Annual wellness, counseling and grocery membership reimbursement
• On-campus cafe with subsidized pricing for breakfast, lunch and coffee bar
• Dependent care FSA
• Tons of cultural activities, like weekly devotional, leadership development courses, Battle of the Bands, and one epic Christmas party!