Marketing Manager (Professional Relations Coordinator)

El Cajon, CA (On-site)

$20/hr – $25/hrMid LevelPart time

Posted 20 hrs ago

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Job Summary

Own end-to-end digital marketing for a dental specialty practice, driving ROI through data-driven campaigns, content creation, SEO, and B2B engagement.

Lead multi-channel campaigns and ROI analysis
Develop content and SEO strategies
Manage budgeting and event-driven referrals

Job Description

Responsibilities

Develop and execute comprehensive marketing campaigns for a dental specialty practice
Monitor campaign performance metrics regularly to inform data-driven decisions
Adjust strategies based on insights from analytics tools to maximize ROI
Design and purchase marketing gifts and other marketing material
Organize, promote and invite participants to functions designed to increase awareness of the practice and to increase referrals
Strong budgeting skills coupled with experience in implementing ROI-focused campaigns that leverage data-driven insights for continuous improvement
Oversee the creation of engaging content including blog posts, case studies, whitepapers, and social media content aligned with content marketing principles
Expertise in SEO strategies, multichannel marketing approaches, and demand generation tactics
Strong knowledge of social media marketing
Excellent content writing skills combined with research capabilities to produce compelling materials for professional audiences