Responsibilities

• Develop product positioning, messaging frameworks, and feature-benefit storytelling for Wood and Laminate product portfolios.
• Partner with Product Management to support product strategy and new product introductions, including product naming, launch planning, and product storytelling.
• Lead development of sales enablement tools including product training, battle cards, product comparison guides, and product selection resources.
• Translate technical product attributes and specifications into clear value propositions tailored to different sales channels.
• Conduct competitive research across displays, websites, merchandising, and sales materials to inform product positioning and portfolio strategy.
• Support development of merchandising stories and retail presentation strategies in partnership with Channel Marketing teams.
• Develop product launch toolkits that enable consistent execution across Specialty Retail, Builder & Multi-Family, Home Center, and Commercial channels.
• Collaborate with Sales teams to ensure product positioning aligns with retailer needs, builder requirements, and project-based selling environments.
• Analyze market trends, competitive activity, and portfolio performance to inform product positioning and category strategy.
• Support development of training materials and programs that build sales confidence and understanding of product performance and differentiation.

Requirements

• Bachelor’s degree in a related field or equivalent education and/or experience.
• 6-8 years’ relevant experience or equivalent education and/or experience.
• Good understanding of current marketing technologies and digital tools.

Preferred

• Recognized cross-functionally as an expert within one or two subject matter areas.
• Proficient using Microsoft Office Suite products.
• Flexible attitude, adaptable to change, team player, and able to handle multiple projects at once.
• High degree of professionalism, judgment, maturity, and resourcefulness in the absence of formalized guidelines and procedures.