Marketing Manager, Principal

Santa Ana, CA (Remote)

$98K/yr – $130K/yrSenior Level7+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the messaging architecture and audience storytelling across products, turning cross‑divisional audience insights into a centralized, always‑updated narrative library that guides feature communications and strategy.

  • Messaging Strategy: define and evolve the workspace narrative aligned to product, audience needs, and business priorities.
  • Audience Understanding: map mindsets across divisions to tailor storytelling for adoption and clarity.

Job Description

Responsibilities

  • Owning and evolving workspace narrative and messaging strategy, ensuring alignment with product strategy, audience needs, and business priorities
  • Developing a deep understanding of audience mindsets across divisions and tailoring messaging and storytelling approaches to support adoption and understanding
  • Developing and maintaining messaging frameworks that guide feature communications, storytelling assets, and audience-specific positioning
  • Creating and maintaining a centralized library of always-updating narrative resources, including: messaging frameworks, talking points, feature benefits, monthly reports, demos, and success stories
  • Working closely with cross-functional teams and broader marketing team, to ensure unique audience and messaging needs are understood and can inform high-level strategy

Requirements

  • 7+ years of experience in marketing, brand strategy, communications, or a related discipline
  • Strong audience insight and ability to identify nuanced differences in customer needs, motivations, and mindsets
  • Demonstrated expertise in communications and narrative strategy, ideally in the tech space
  • Exceptional writing and storytelling skills, with the ability to translate complex concepts into clear, compelling narratives for a variety of audiences
  • Deep collaborative sensibility, with the ability to build trust, create alignment, and influence outcomes across a broad range of partners and teams
  • Ability to excel in a fast-paced, rapidly evolving environment
  • Ability to work as an IC, with interest in people management long-term

Benefits

  • comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.
First American logo

First American

First American Financial Corporation is a premier provider of title, settlement and risk solutions for real estate transactions. With its combination of financial strength and stability built over more than 130 years, innovative proprietary technologies, and unmatched data assets, the company is leading the digital transformation of its industry. First American also provides data products to the title industry and other third parties; valuation products and services; mortgage subservicing; home warranty products; banking, trust and wealth management services; and other related products and services. First American serves home buyers and sellers, real estate professionals, loan originators and servicers, commercial property professionals, homebuilders and others involved in residential and commercial property transactions with products and services specific to their needs. With total revenue of $9.2 billion in 2021, the company offers its products and services directly and through its agents throughout the United States and abroad.

Santa Ana, California, USA
16K employees (342 in marketing)