Responsibilities

• Own the strategy, optimization, and ongoing management of the PCA website to maximize enrollment conversion.
• Develop and execute annual digital marketing plans aligned with enrollment goals.
• Manage SEO strategy and oversee implementation with external partners.
• Lead paid search, paid social, geofencing, display advertising, and retargeting campaigns.
• Optimize landing pages and website user experience to improve conversion rates.
• Serve as the primary marketing partner for the Admissions team.
• Develop marketing campaigns that drive inquiries, applications, event registrations, and enrollment.
• Manage CRM and email marketing automation campaigns.
• Develop enrollment collateral and admissions presentations.
• Monitor KPIs including:

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 5+ years of professional marketing experience.
• Experience developing integrated digital marketing campaigns.
• Experience managing websites and SEO.
• Experience with Google Analytics 4 and Google Tag Manager preferred.
• Experience with Google Ads and Meta advertising preferred.
• Experience working with marketing automation and CRM platforms.
• Strong understanding of conversion optimization.
• Excellent project management skills.
• Ability to analyze data and make strategic recommendations.

Preferred

• Experience with Google Analytics 4 and Google Tag Manager preferred.
• Experience with Google Ads and Meta advertising preferred.
• Experience managing agency relationships preferred.
• Prestonwood Baptist Church member preferred