Responsibilities

• Develop and implement integrated marketing campaigns across digital platforms including social media, email marketing, paid advertising, and content marketing.
• Manage website content using content management systems such as WordPress, ensuring it is optimized for SEO tools and user experience.
• Oversee paid advertising campaigns on platforms like Google Ads, Facebook Advertising, and SEM to maximize reach and ROI.
• Utilize web analytics reporting tools such as Google Analytics and Google Tag Manager to monitor campaign performance and derive actionable insights.
• Conduct keyword research and SEO optimization to improve search engine rankings and increase organic traffic.
• Collaborate with creative teams to produce engaging visual content using Adobe Creative Suite tools including Photoshop for graphic design purposes.
• Manage social media advertising campaigns while maintaining consistent brand messaging across all channels.
• Implement marketing automation strategies to nurture leads and enhance patient engagement through targeted email campaigns.
• Analyze campaign data regularly to refine strategies, improve conversion rates, and optimize overall marketing performance.
• Support website management tasks including HTML/CSS editing and troubleshooting technical issues related to web analytics or website functionality.

Requirements

• Proven experience in digital marketing with a focus on healthcare or related industries.
• Strong proficiency in SEO tools, Google Ads (AdWords), Google Analytics, Google Tag Manager, and web analytics reporting.
• Demonstrated ability to manage paid advertising campaigns across multiple platforms including Facebook Advertising and SEM channels.
• Technical skills in HTML, CSS, JavaScript, SQL are preferred for website management and performance tracking purposes.
• Experience with content creation, copywriting, graphic design, and social media management is essential.
• Familiarity with marketing automation tools and CRM systems to streamline outreach efforts.
• Ability to analyze complex data sets using analytics tools to inform strategic decisions aimed at improving campaign effectiveness.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Retirement plan
• Vision insurance