Responsibilities

• Develop and execute integrated marketing plans for CraniSeal ® and Spine Seal ®, including positioning, messaging, campaign tactics, and KPI tracking against commercial objectives.
• Build audience-specific campaigns and assets across the three primary buying audiences: surgeons, OR coordinators, and purchasing/value analysis committees (VAC).
• Own brand stewardship for the Pramand surgical sealants portfolio, including visual identity, tagline architecture, and messaging consistency across all touchpoints.
• Manage MLR (medical/legal/regulatory) review workflow with Regulatory & Quality, ensuring all promotional materials are routed and approved prior to release.
• Develop and produce sales tools, including detail aids, brochures, surgeon-facing literature, VAC packages, in-service materials, and competitive comparison resources.
• Plan and execute digital marketing programs across pramandllc.com, craniseal.com, and product microsites, including SEO, paid/organic social (LinkedIn priority), email, and marketing automation.
• Lead tradeshow and medical meeting planning and execution, including booth strategy, KOL engagement, podium activities, lead capture, and post-show follow-up.
• Develop sales training content and onboarding materials; partner with Sales leadership on national sales meetings, ride- alongs , and field intelligence capture.
• Conduct competitive intelligence and market research, with particular focus on tracking competitor activity, supply disruptions, recalls, and procedure-level utilization data informing positioning and reimbursement strategy.
• Manage external creative, video, web, PR, and digital agencies; author creative briefs and own scope, budget, and timeline.
• Provide marketing support to Rejoni and Sealonix product lines as required – including launch planning, branding , KOL development, congress presence, and market-shaping content.
• Maintain the marketing collateral document control system, ensuring all materials are versioned, MLR-approved, and stored consistent with Pramand quality system requirements.
• Receive, prioritize, and respond to Field Sales and customer requests, providing fast turn-around in a startup environment with limited bench depth.
• Support presentations to senior management, investors, and board, providing market context, performance reporting, and forecast inputs as requested.
• Manage marketing budget, track spend against plan, and report ROI on key programs.

Requirements

• Bachelor’s degree required, ideally in Marketing, Communications, Life Sciences, or Engineering. MBA or graduate degree a plus.
• 5–8 years of relevant marketing experience, with a minimum of 3 years in medical device, biotech, pharma, or other regulated healthcare environment. Surgical, hospital-sold, or capital-equipment marketing experience strongly preferred.
• Demonstrated success owning a product launch or relaunch from positioning through commercial execution.
• Prior startup or small-team experience a plus given the breadth of scope and the need to operate without a large support infrastructure.
• Working knowledge of FDA promotional advertising standards (21 CFR 814, 21 CFR 801) and MLR review processes for Class III/PMA medical devices.
• Hands-on experience executing multi-channel campaigns, including paid and organic search, LinkedIn, email marketing, content marketing, website strategy, and webinars.
• Proficiency with marketing automation/CRM platforms (e.g., HubSpot, Salesforce, Marketo), web CMS (WordPress or similar), and analytics tools (Google Analytics, LinkedIn Insights).
• Strong commercial acumen – can translate clinical and regulatory inputs into surgeon-, OR-, and purchasing-facing value propositions.
• Excellent written, verbal, and visual communication skills with high attention to detail; comfortable writing creative briefs, copy, and SOP-grade documents.
• Highly organized and able to manage multiple projects, deadlines, and competing priorities across multiple product lines and operating companies independently.
• Demonstrated “builder” mindset, bias toward action, and willingness to operate hands-on across the full marketing stack – from strategy decks to copy editing to booth setup.

Preferred

• MBA or graduate degree a plus
• Prior startup or small-team experience a plus
• Hands-on experience with multi-channel campaigns across paid and organic search, LinkedIn, email marketing, content marketing, website strategy, and webinars